The Future of Digital Fundraising Sarah Whitley and Simon Rydings September 2014.

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Presentation transcript:

The Future of Digital Fundraising Sarah Whitley and Simon Rydings September 2014

So what IS the Future of Digital Fundraising? So what DO we know? User Generated Content Managing a dialogue with multiple audiences Case studies What are we planning in the future? Takeaways Questions What we’ll cover

Holograms? Robot fundraisers? Tele-porting? So what IS the Future of Digital Fundraising?

So what DO we know?

Case study: Twitrelief 2011

Case Study: YouTube Boy band 2014

UGC ALS income over $100m from 29 th July to 29 th August Same period in 2013 income was $2.8m 56% of Britains who took part did NOT donate money to charity 53% could not name the cause 11% felt pressured into it

Creating a dialogue with multiple audiences Cause Corporate partners RetailersAdvocates Donors

Planning – what’s on our whiteboard

Takeaways

Keep the message simple

Tell a story

Focus on ease of payment

Know your objectives

Find your influencers

Go to fans where they are

Thank you for listening. Any questions?