Market Analyst – Una Borte The Cogent Oracle Project 2009
The Cogent Oracle Project What, Why & How? What to Expect? Current Status of the Project Benefits of the Project
What, Why & How? “A unique Project aiming to gather PRIMARY Labour Market Intelligence (LMI) from a representative sample of companies across the Cogent Sector, in all 4 UK Nations.” What? Provide unique primary data for the Cogent sector. To produce a consistent sample of companies across the sector for use as a barometer for economic, skills, training, turnover trend tracking and recession monitoring. To give Cogent an indication of ‘Stock and Flow’ across the sector. To enable participant companies to benchmark themselves on key indicators within the industry and within the sector. Why? Phase 1: ** Expert Panel ** Sample of employers across Cogent footprint ** Online Survey ** State of the art Online Survey ** Annual Report ** Benchmarking on key indicators How?
What to Expect? Annual Report The results of the survey will issued to each participant as an individual benchmarking report. The data will also be used in Cogent’s State of the Nation report to enhance future sector and industry scenarios and forecasting for distribution to key stakeholders and influential policy makers. Online Survey Easy to use Anonymity Guaranteed State of the art technology – fun to use! Questions covering: Recession Monitoring Workforce Stock & Flow Skills & Training Future - Forecasting Expert Panel Consists of a panel of employers, who can commit to completing the Online Survey on an annual basis, (with possibility of frequently asked questions asked each quarter). Who can complete the Online Survey?: Key member of your company that has access to information (see below), eg, HR Manager/Director, Training Manager/Director, Strategy Manager/Director etc.
Current Status of the Project June 09July/August 09September 09Dec to Jan 2010 Sample: Nuclear Industry Results: Low response rate Evaluation – change survey! Pilot Study 2008 – 2009 Phase 1: Expert Employer Panel Development Phase 1: Small, Medium & Large Scale Companies Phase 2: Small, Medium & Large Scale Companies Online Survey Phase 1: Questionnaire Rebuild & Consultation phase Phase 2: Questionnaire Evaluation, Rebuild, Consultation Main Fieldwork Phase 1: Large Scale Companies: 10+ from each industry Phase 2: Small & Medium Sized Companies Aim is total sample of 200 Analysis & Report Writing Phase 1: Benchmarking Phase 2: Benchmarking & build in Trend Analysis ONGOING: Monitoring & Evaluation of the Cogent Oracle Project
Benefits of the Project All those interested please contact Julie Plumbley ASAP on or 2 Way Process COGENT SSC YOU, THE EMPLOYER Robust Labour Market Intelligence In depth understanding of the Cogent sector Influence Policy Influence key stakeholders Develop Trend Analysis Indication of Stock and Flow Highlight skills needs, training needs etc Annual questions & quarterly ‘Frequently Asked Questions’ of importance/interest