PB Snackers!  Milagros Nieves  Sport and Medical Sciences Academy  Hartford, CT 2

Mission Statement Provides low-fat, organic peanut butter based desserts Made with all-natural, organic ingredients Opportunity Many bakeries do not alter their personal recipes for desserts Recipes can be altered to accommodate customers’ dietary needs (vegan, diabetic, weight gain/loss, etc.) Nut substitutions can be made to accommodate nut allergies Can also provide catering 3

Business Profile Type of Business  Retail  Recipes can be customized  Organic and low-fat desserts Sole Proprietorship  Easiest business form that allows for full control  Can take full responsibility for actions 4

Qualifications I’m qualified to run this business because: 1. Bilingual (Spanish/English) yrs of baking & culinary experience 3. Interned with pastry/catering businesses 4. Operational 5. Have taken an Entrepreneurship course 5

Market Analysis Industry NameBakery Product Manufacturing Industry Size$30 billion Total PopulationConnecticut Target MarketPrimary Target Market: Children and Young Adults 5-24 Secondary Target Market: Adults Potential Market83% of people surveyed are interested in my product (469,324) I plan to market my product to.25% of my target market this year (1,174) 3,518,288 1,174 2,760,727 Total Population Target Market Potential Market 6

7 Target Market Segment Demographics  Includes male and females  Adults ages  Children and young adults ages 5-24  Families with multiple children Geographics  Connecticut Psychographics  Adults concerned with their weight but would like to enjoy a dessert from time to time  Also concerned with their diet (as well as their children’s nutrition)  Wouldn’t mind spending pocket change on a delicious treat  Children with constant desires for delicious sweets Buying Patterns  Repeat customers willing to purchase and consume dessert of their choice  Will return due to satisfaction with product and customer service 7

Competitive Advantage Expensive Quality of Product/Service Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge Unique Factors/ Knowledge Expensive Affordable ExcellentGood Excellent Italian pastries Italian cookies Recipes can be customized Connecticut Good Excellent 8

Marketing Mix PeopleProductPlacePricePromotion Males and Females Ages 5 – 40 Word of mouth Business cards Social networking Brochures Hartford County & online Customizable peanut butter based desserts Affordable: $2.00/ 2 pack of cookies 9

Promotional Mix Advertising Publicity Personal Selling Sales Promotion $46.99 Promotional Expense Monthly Amount Monthly Amount 10

Cost of Materials/Labor Materials Material DescriptionCost/Total QuantityCost per Unit Product label$0.01/label$0.01 Bag & tie (6mil Clear)$18.50/1,000 labels$0.02 Cookie & chocolate recipe$27.00/10 dozen$0.45 Total Material Cost per Unit$0.48 Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Unit $ min./10 dozen, mix & assemble = 2min./2pack $0.27 Total Labor Cost per Unit$0.27 COGS (per Unit) $0.75 Description of One Unit of Sale: 2 pack of original recipe PB Snackers 11

Economics of One Unit Selling Price (per Unit) $2.00 (+shipping and handling) COGS (per Unit)$0.75 Other Variable Expenses (per Unit)$0.00 Total Variable Expenses (per Unit)$0.75 Contribution Margin (per Unit)$1.25 Description of One Unit of Sale: 2 pack of Original Recipe PB Snackers 12

Average Monthly Fixed Expenses Fixed ExpenseAverage Monthly Expense Insurance ($250k Liability) $37.50 Advertising (business cards, bake sale, FaceBook) $46.99 Depreciation (oven and baking utensils) $8.40 Rent/Utilities (Gas, Electric, Telephone) $20.00 Salary $15.00 Total Average Monthly Fixed Expenses $

Time-Management Plan Schedule for a Typical Week Total Hours in a Week =

Monthly Sales Projections 2,850 * Numbers are based on 2011 sales 15

Monthly Break-Even Units In an average month, the company will begin to make a profit after selling units. 102 $ $1.25 =

Projected Yearly Income Statement Selling Price per Unit $2.00 Number of Units Sold 2,850 Total Sales $5, Variable Expenses $2, Contribution Margin $3, Fixed Operating Expenses $1, Pre-Tax Profit $2, % $ Net Profit $1, *Numbers are based on 2011 sales 17

Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost OvenSearspreowned Cell phone & laptopBest buypreowned Mixing bowls, whisks, measuring tools Walmartpreowned Start up ingredients/ supplies BJ’s/ discountplasticbags.com $ Total Start-Up Expenditures $ Cash Reserves Emergency Fund$52.00 Reserve for Fixed Expenses$ $ Total Start-Up Investment 18

ROS & ROI ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = $1, $5, X 100 = 30% $1, $ X 100 = 348% $0.30 $

Financing Strategy SourceAmountDebtEquityGift Personal Savings$ Totals$ Total Start-Up Investment 20

Philanthropy Business Responsibility  Donate 5% of annual net profit to The Robert Wood Johnson Foundation  Conduct monthly baking classes at a Jefferson Elementary School that teach recipe conversion and eating in moderation Awareness  My consumers will be aware of this by the RWJF logo on my labels, business cards, brochures and website. 21

Business & Personal Goals Developing new recipes to expand target market Develop own peanut butter to use in product Break even within 6 months or less Graduate high school with honors Attend Tunxis Community College Gain acceptance into a business program in a four year college BusinessPersonal Hire employees to help speed up production on an as needed basis Open a storefront Expand my business by going nationwide Short-Term Long-Term Continue PB Snackers to help with college expenses Travel abroad Major in entrepreneurship Minor in Communications *Short term business goals have already been met 22

It’s Better Than A Cracker, It’s A PB Snacker! 23