College & Amateur Sports
National Collegiate Athletic Association The governing body of most college athletics Creates and enforces guidelines Recruitment, gender equity, scholarships, gambling prohibitions Wants to keep college sports respectable and focus on the integrity of the games
Playing associations of manageable sizes Geographical Increased revenue and publicity Create rivalries Increase excitement Marketing opportunities
Economic impact on college and surrounding areas Kentucky Basketball Strong Public Image Increase in enrollment at UK Media Attention Newspaper, magazine, TV
Sports magazines determine team rankings based upon past performances Fans enjoy reading, magazines can fill their pages with ads Why do you think rankings are so important?
College team rankings determined before the season These preliminary team rankings provide promotion for a team Highly ranked team yields high attendance, fan loyalty, respect, & televised games High preseason ranking makes it easier to reach number 1 Promote athletes for awards Post season pays schools enormous amounts of money Favorable recruitment of new athletes Retailers carry sportswear and memorabilia Being the sportswear provider can mean constant advertisement for company
College athletics increase revenues in communities at hotels, restaurants, etc. Sponsorships - finance college programs & help corporations sell their products during major events.
Sponsorship of college athletics is all about financing or generating revenue for college programs. Corporations hope that fans who enjoy the success of a particular team will purchase the brand worn by that team.
Advertise on back of tickets Advertise in programs Advertise on banners in the stadium Have a popular coach or player at the business site to sign autographs
1980 was the focus on the NCAA for women’s sports Increased Fan Support Televised New Opportunity to market Title IX
Amateur athlete is someone who does not get paid but plays for enjoyment, challenge, or both These athletes can be of any age, and physical challenges are not prohibitions.
Amateur sports provide revenue for manufacturers (ex. equipment, clothing, etc.). The amateur athlete, like the professional, must have top quality equipment and the money necessary to compete*** Amateur sports, like professional sports, must also be marketed. How are McCreary Central g High School teams marketed? Economic benefits provided by amateur sports for community businesses, but also goodwill.