3.1 The Sponsor

DEFINED: Investment in a sports entity or property to achieve organizational goals Examples The Dew Tour Visa Halftime Show Red Bull Space Jump

Using the appeal of an event or Sports Property to market a company and/or it’s products

Revenues from sports leagues comparing 2005 with Revenues from sports leagues comparing 2005 with SPORT2005 REVENUE2012 REVENUE NFL$560M$1.01B NBA$360M$610M MLB$380M$628M NHL$230M$372M

The idea that the sponsor should match up with the appropriate Target Market of the Sports Property Acquisition Consideration

Company’s capitalizing on a particular event without paying any sponsorship fee

Sometimes called a “Title Sponsor” The main sponsor of an event or arena Pays for the Naming Rights of event Events will separate sponsorship levels Usually named by value invested – Platinum + Gold + Silver + Bronze...

18 X 24 Sign on the tee box.  Company name will be put on each rules sheet given out to every player.  Company name on back of T-shirt given to every contestant  Merchandising opportunity and fun contest opportunity on your hole. Companies can donate merchandise for the raffle drawing.  Logo will be put on the rules sheet that is given out to every player.  Company will get recognition during the raffle.  1 Team Playing Spot  Company name on back of T-shirt given to every contestant Company name will be put on rules sheet given out to each player. Merchandising opportunity and contest opportunity on your hole. (ex: Long Drive) Company will provide significant prizes for hole contest winners. Special mention of your company when prizes are given away. The Titan Showdown is a 4- Man Scramble that will be held at Glen Eagle Golf Club in Syracuse, Utah on Aug 9th. The Titan Showdown will be a fundraiser for the Titan Golf Team. We plan on having 30 teams for a total of 120 players which will consist of both men and women, adult and teenage golfers. Sponsorship is necessary for us to host such a great event. All proceeds go towards helping the SHS golf program. The tournament is going to be great and a lot of fun. Description of Event

Goals are either: Direct – easily measured “tangible” What can be measured? Indirect – not easily measured “intangible” What can be “felt” but not measured?

Exclusivity in Sponsorship is in “Categories” Example: Fast Food, Non-Alcoholic Beverages, Banking Events – Want Narrow Categories for Exclusivity Sponsors – Want Broad Categories for Exclusivity – “THE OFFICIAL FAST FOOD OF OUR TEAM” Budgeting Considerations

1. Increase Sales 2. Increase Awareness 3. Be Competitive 4. Reach the Target Market 5. Build Customer Relationships 6. Develop Image