Increasing the popularity of gymnastics in Australia.

Slides:



Advertisements
Similar presentations
A level Physical Education
Advertisements

Guess to topic Here are the key words, but what is todays topic? Financial or material assistance Publicity Sponsorship Recipient Brand awareness Recognition.
3.1.3 – Making informed decisions: Sponsorship
Increasing the popularity of gymnastics in Australia
18 Managing Mass Communications
Sport Management: Principles and Applications Chapter 3 Nonprofit sport.
Chapter 5 Priming Effects.
FASHION PROMOTION. Promotion: communicating with customers about products and services to create demand.
Chapter Six Event Sponsorship.
Learning objectives: To examine the factors affecting participation and success in two major international sports.
6.01 Explain the concept of sponsorship.. Sponsor A business, person or organization that finances a sports or entertainment entity.
Sponsorship
Developing an Event Concept
June 13, 2012 The Betty T. Ferguson Center 11:00 am to 3:00 pm.
4.2 Sponsorship What are the advantages and disadvantages of sponsorship? What are the ethical implications of sponsorships?
Manage promotional activities to maximize return on promotional investments.
Describe the role of TNCs and the media in spreading consumer culture. What do we mean by consumer culture? The choices made by consumers (those who exchange.
© Folens 2009 FOR EDEXCEL Influences on your healthy, active lifestyle Media 1 Media.
MARKETING MANAGEMENT 12 th edition KotlerKeller 18 Managing Mass Communications.
6.01 Explain the concept of sponsorship.. Sponsor A business, person or organization that finances a sports or entertainment entity.
3.3.4 PROMOTION. Central Question What is the best promotional mix?
Social influences on participation in sport and activity Positive and negative influences on participation.
How do people find out about what’s happening in the world of sport? 1.Television 2.Radio 3.Newspapers/magazines 4.Internet.
Chris Demarest Josh Marty Richard Wiekel Tucker Dowd.
Copyright © 2009 Nelson Education Ltd. All rights reserved. Sport Sponsorship Chapter 11.
ACHPER PDHPE HSC Enrichment Days 2009
LESSON 4 – NEW PART OF SYLLABUS LIFE- LONG INVOLVEMENT IN PHYSICAL ACTIVITIES AND SOME IMPLICATIONS FOR YOUNG PEOPLE.
Marketing communications – an introduction. The role of marketing communications inform persuade remind reassure differentiate.
3.1.3 – Making informed decisions: The media Learning objectives To understand the 4 main media outlet used in sport. To be able to explain the difference.
Sports and Entertainment Marketing © Thomson/South-Western Chapter 1 Slide 1 WHAT IS MARKETING? Marketing Long definition – Planning and executing the.
Managing Mass Communications. What is Sales Promotion? Sales promotion consists of a collection of incentive tools, mostly short term, designed to stimulate.
Chapter 40, page 440 Body image and Gender stereotypes.
The up-front money it costs a company to fund the sponsorship of a Sports Property Negotiated Often Multi-year contracts 5 year deal for $35.
6.01 Explain the concept of sponsorship.. Sponsor A business, person or organization that finances a sports or entertainment entity.
Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Integrated Marketing Communications Chapter 17.
1.11 Manage promotional activities to maximize return on promotional investments.
Marketing- Product, Price, and Promotion 9 Chapter © 2004 by Nelson, a division of Thomson Canada Limited.
© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 6SLIDE 1 CHAPTER 6 CHAPTER 6 Advancing The Cause Community Service Sports.
Chapter 15 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Fifteen Advertising and Public Relations.
Increasing the popularity of gymnastics in Australia.
STRATEGIES FOR EQUAL GENDER PARTICIPATION. Social norms formed about sport and physical activity are the result of a complex interaction of sociological.
Conduct post-sales follow-up activities to foster ongoing relationships with customers.
Increasing the popularity of gymnastics in Australia.
Sources of Funding for Grassroots and Youth Development Programmes Hans Bertels sportaccord convention, Madrid, Spain May 2004.
Written by: Stacey Orr Georgia CTAE Resource Network 2010.
6.01 Explain the concept of sponsorship.. Sponsor A business, person or organization that finances a sports or entertainment entity.
OCR AS Physical Education Social-Cultural Studies Sport and Culture AUSTRALIA.
GCSE P.E. MOCK RESULTS SPONSORSHIP Benefits for Sponsors ADVERTISING: Main reason for sponsoring Cheaper than TV etc May directly endorse their product.
Increase media coverage. Television and media outlets deliver what the Australian society watch and read about in regard to sport.
Luca Sesti, Kasey Plotkin, Ali Lewis, Jordan Kowalski & Katie Pecorelli May 5, 2015.
SPONSORSHIP Chapter 4. Sponsor  Person, organization or business that gives money or donates products to a group or team in exchange for public recognition.
Learning Objectives Describe the 6 different influences on sports participation. Give an example of each influence Complete Exam style questions on the.
Introduction to Event Marketing & Management Copyright © 2009 by Sports Career Consulting, LLC.
Major Event and Festival Impacts
5.03.
On your mini whiteboard list any form of media you can think of!
Sponsorship The provision of financial or material assistance by a private enterprise. In return it receives publicity through its association with the.
Describe the role of TNCs and the media in spreading consumer culture.
7.3 Role Models What characteristics might a role model have?
Commercialisation, the Media and Sport
Media 3.4.
Media 1 Media.
Commercialisation of physical activity & sport
Sports & Entertainment Marketing II
Title (Sport) By:.
VEHICLE TECHNOLOGY AIR CONDITIONING SYSTEMS.
R051 – Contemporary issues in sport
Sponsorship in NA.
LESSON OBJECTIVE LESSON OBJECTIVE
WF Sports & Entertainment Marketing II
Presentation transcript:

Increasing the popularity of gymnastics in Australia

Popularity of gymnastics in Australia can be increased by introducing the sport To core curriculum To media coverage

Media coverage The media are communication vehicles for sport Reflect and reinforce the important role of sport in our lives Have a major influence on the promotion and development of sport Have a powerful role in making sports popular

Media coverage Sport and media are extremely dependant on one another Sport relies on media to promote its various forms The media have a powerful role in making particular sports popular through the levels of coverage and prominence they are given Examples Sports shown during prime time / free to air Sports shown during Commonwealth and Olympic events

Sponsorship Media coverage can determine whether a sport is promoted or ignored, and if the coverage is positive, it can assist with the development of the sports profile in Australia Sponsorship cycle More exposure creates more participants / viewers More participants / viewers leads to more sponsorship More sponsors gained, the more the sport is recognised which results in more money being funded and invested towards that sport Means more money to develop that sport

TASK state, define and explain second strategy (pg 491) specific examples of your strategies state, define and explain sponsorship with examples (pg 461) ***NOTE*** Remember to personalise where possible steer your argument towards gymnastics

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.