COPYRIGHT NIELSEN NRG September SONY International Tracking CONTENTS: Japan New this week: Madagascar: Escape 2 Africa (24 weeks out) 2 Appendix Summer Blockbusters6 To: Sony Pictures From:Chloe Wild, Juley Remily, Neil Harrison, Sean Steele, Tracy Powell, Stuart Grant, Kathleen Sauve Subject:International Tracking: Summer Blockbuster Comps 15 September – 21 September, 2008 Date:22 September 2008 For further information, please contact: Neil Harrison or Tracy Powell t: +44 (0) or f: +44 (0) m: +44 (0) e: or CONFIDENTIAL Please note: “Definite” interest (among aware) is charted only where total awareness is 10% or more.

COPYRIGHT NIELSEN NRG September SONY International Tracking JAPAN: Summer Blockbusters - International Tracking Comps 24 weeks out16 weeks out8 weeks out24 weeks out 16 weeks out 8 weeks out24 weeks out16 weeks out8 weeks out 03/12/200728/01/200824/03/200831/12/200725/02/200821/04/200814/01/200810/03/200805/05/2008 Number of Weeks Pre-Release Report Date Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware.

COPYRIGHT NIELSEN NRG September SONY International Tracking JAPAN: Summer Blockbusters - International Tracking Comps 24 weeks out16 weeks out8 weeks out24 weeks out 16 weeks out 8 weeks out24 weeks out16 weeks out8 weeks out 10/03/200805/05/200830/06/200807/04/200806/02/200828/07/200819/05/200814/07/200808/09/2008 Number of Weeks Pre-Release Report Date Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware. Release date shift

COPYRIGHT NIELSEN NRG September SONY International Tracking JAPAN: Summer Blockbusters - International Tracking Comps 24 weeks out16 weeks out8 weeks out24 weeks out 16 weeks out 8 weeks out24 weeks out16 weeks out8 weeks out 04/02/200831/03/200826/05/200811/02/200807/04/200802/06/200818/02/200814/04/200809/06/2008 Number of Weeks Pre-Release Report Date Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware.

COPYRIGHT NIELSEN NRG September SONY International Tracking JAPAN: Summer Blockbusters - International Tracking Comps 24 weeks out16 weeks out8 weeks out24 weeks out 16 weeks out 8 weeks out24 weeks out16 weeks out8 weeks out 04/08/200829/09/200824/11/200822/09/200817/11/200812/01/200921/10/200815/12/200809/02/2009 Number of Weeks Pre-Release Report Date Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware.

COPYRIGHT NIELSEN NRG September SONY International Tracking APPENDIX – 2007 Summer Blockbusters

COPYRIGHT NIELSEN NRG September SONY International Tracking JAPAN: Summer Blockbusters - International Tracking Comps weeks out16 weeks out8 weeks out24 weeks out16 weeks out8 weeks out24 weeks out16 weeks out8 weeks out 13/11/200608/01/200705/03/200729/01/200726/03/200708/01/200705/03/200730/04/2007 Number of Weeks Pre-Release Report Date Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware. US$3.0m US$12.1m US$10.1m Pre-tracking / launch date shift

COPYRIGHT NIELSEN NRG September SONY International Tracking JAPAN: Summer Blockbusters - International Tracking Comps weeks out16 weeks out8 weeks out24 weeks out16 weeks out8 weeks out24 weeks out16 weeks out8 weeks out 22/01/200721/05/200712/02/200709/04/200704/06/200708/04/200704/06/200723/07/2007 Number of Weeks Pre-Release Report Date Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware. US$1.8m US$5.4m US$17.0m Pre-tracking / launch date shift

COPYRIGHT NIELSEN NRG September SONY International Tracking JAPAN: Summer Blockbusters - International Tracking Comps weeks out16 weeks out8 weeks out24 weeks out16 weeks out8 weeks out24 weeks out16 weeks out8 weeks out 02/04/200728/05/200704/06/200723/07/200710/09/2007 Number of Weeks Pre-Release Report Date Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware. US$2.9m US$4.1m US$0.07m Pre-tracking / launch date shift