Fine-Tuning Laura Solomon Library Services Manager OPLIN An Infopeople webinar Thursday, July 12, 2012.

Slides:

Advertisements

Similar presentations

Digital Photo Management for Libraries May 19, 12:00 pm Laura Solomon An Webinar Infopeople webinars are supported.

Advertisements

Programming in a Box Nuts and Bolts – Literally Wednesday, October 29, 2014 Daisy Porter-Reynolds Leslie Tanaka-Loza.

Presenter: Nancy Dowd CONSISTENT COMMUNICATION Coordinating Marketing Efforts Across Multiple Platforms An Infopeople Webinar Tuesday, September 23, 2014.

Early Literacy Programming in the Digital Age Cen Campbell/Genesis Hansen Wednesday, July 24, 2013.

INNOVATIVE & ENGAGING TEEN PROGRAMS PRESENTED BY DOLLY GOYAL AND JACK BAUR Tuesday, May 13, noon.

Community Assessment for Eurekans Dr. Cindy Mediavilla Library Programs Consultant Friday, February 21, Noon Pacific.

Embrace the Evolution: Adapting Reference Service to New Technology Wednesday, April 23, 2014 R. Toby Greenwalt

WHAT’S NEW IN YOUNG ADULT LITERATURE 2015 MICHAEL CART Tuesday, April 21, 2015.

Outreach to Hispanic / Latino Populations Tu Biblioteca!

Seeing the Big Picture Presented by Joan Frye Williams Wednesday, May 20, 2015.

Teen Volunteer Programs There's More than Simply Shelving! Wednesday, October 23, 2013 Dolly Goyal and Angie Miraflor.

BEING CUSTOMER FOCUSED NEW AND EMERGING TRENDS IN CUSTOMER SERVICE AN WEBINAR Presenter: Gretel Stock-Kupperman March 21, :00.

Organizational Storytelling for Librarians Infopeople Webinar August 15, 2012 Kate Marek.

About Me  Graduate from UW-Madison  Marketing and Logistics Intern at WSDC  Social Media Intern at Monona Terrace  IT and Social Media Consultant at.

FACEBOOK PAGE FOR BUSINESS 25 August, :00 am – 11:00 am Trainer: Mr. Be Chantra, Mobile: ,

A Four-Part Infopeople Webinar Series Part 3: QR Codes Thursday, January 17, 2013 Presenters: Susan Kantor-Horning and Tom Peters.

Leveraging Technology to Support Early Literacy An Infopeople Webinar Presented by Kelly Stade Tuesday, April 24, 2012 Photo by Lance Shields.

Location-Based Social Networks Presenter: Dawne Tortorella Wednesday, September 14, :00 Noon – 1:00 p.m. PST Infopeople webinars.

Laura Solomon, MCIW, MLS OPLIN Infopeople webinars are supported by the U.S. Institute of Museum and Library Services under the provisions of the Library.

Libraries and Veterans Presenter: Kristen Mulvihill Thursday, May 23, :00 noon to 1:00 p.m. Infopeople webinars are supported.

Facebook Timeline for Brands UW SMC – Spring 2012.

How To Avoid A “Social” Faux Pas Facebook Pages From The Beginning.

Introduction to Drupal for Libraries An Webinar Laura Solomon, MCIW, MLS druplicon Some content & graphics courtesy of.

Thursday, February 6, 2014 The Early Learning with Your Library (ELF) 2.0 presents.

Insights from Pubcon. Facebook Our clients competing with friends, family, and other pages on Facebook.

Facebook Fundamentals Debbie Harris. Some Quick Facebook Stats Global Audience 838,198,660 U.S. Audience 156,820,080 Female Audience U.S. 55% 85,334,520.

The Deweyless Library: An Innovative Approach An Webinar Presenter: Marshall Shore Thursday, Feb 26 12:00 noon to 1:00 p.m.

Using Twitter for Professional Development An Infopeople Webinar Wednesday, 14 May 2014 Noon – 1 PM Francisca Goldsmith, Presenter.

The Hopeful Workplace Presented by George Needham and Joan Frye Williams An Infopeople Webinar January 17, 2012 Infopeople webinars are supported by the.

Getting started with Laura September 9, 12:00 pm An Infopeople Webinar.

1 Getting Started with Usability Testing Amanda L. Goodman with An Infopeople Webinar Wednesday, October 7, 2015.

THE MAGIC MIRROR? - professional presence on Facebook.

People are talking about you… But do you know what they’re saying? Laura Solomon Library Services Manager OPLIN An Infopeople.

Wednesday, April 2, Why have a social media policy (or not) What should be in a policy Some social media guidelines for participants.

Stephanie Gerding Brenda Hough Beyond the Survey: a practical approach to INTERVIEWS and FOCUS GROUPS November 17, 2015.

Catherine Hakala-Ausperk DIGITAL BADGING IN THE LIBRARY COMMUNITY An InfoPeople Webinar November 19, 2015.

WORSE THAN DEATH? Practical Tips on Public Speaking for Library Staff Presenters: Jennifer Smith, Sally Thomas, and Erica Lansdown Thursday, August 25,

Michael Cart Wednesday, June 11, 2014 What’s New in Young Adult Literature 2014.

Thursday, February 20, 2014 The Early Learning with Your Library (ELF) 2.0 presents.

10 Years Old! Average User has more than 200 Facebook friends.

Webinar Title An Webinar Presenter: Your Name Here Your Here Day, date 12:00 noon to 1:00 p.m. Infopeople webinars are supported by the U.S. Institute.

POWER SEARCHING PT. 1: Advanced Search Operators Presented by Rita Gavelis LibraryAssist.com An Infopeople Webinar Wednesday, January 14, 2015.

Get the Word Out: Using Facebook and Twitter for Outreach and Community Building Cliff Landis Web Services Librarian Georgia State University.

Building An E-book Collection An Infopeople Webinar Amanda Jacobs Foust Consultant February 9, 2016.

Laura Solomon Library Services Manager Ohio Public Library Information Network (OPLIN)

Laura Solomon, MCIW, MLS Library Services Manager, * An Infopeople Webinar Wednesday, March 20, 2013 Infopeople webinars are supported.

Fine-Tuning Laura Solomon Library Services Manager OPLIN.

Welcome Dial in: Conference Line #: Passcode: To mute and unmute your line, press * 6. Feel free to use the chat function to share.

Social Media in Prevention Amber Tisue-RPC Southwest Minnesota Sarah Kuglin-Web Designer and Social Media Marketing October 25 th, 2012.

Facebook Marketing Master Software Solutions Pvt. Ltd.

Infopeople is dedicated to bringing you the best in practical library training and improving information access for the public by improving the skills.

Course Title. You’re on Facebook… Now What? Grant Billings Why Being ‘Liked’ is Better than Having ‘Friends’ Just Now · 901 Million People Like Facebook·

Union for Reform Judaism Youth & College Programs in North America and Israel with Leslie Bass Communications Cohort Social Media Training.

Infopeople is dedicated to bringing you the best in practical library training and improving information access for the public by improving the skills.

The Early Learning with Your Library (ELF) 2.0 presents

Welcome to today’s Infopeople Webinar!

Tell Me Something I Don’t Know: Meaningful Community Engagement

Welcome to today’s Infopeople Webinar!

Week ___ ✓ Team Member Category Task Donor Engagement

Week ___ ✓ Team Member Category Task Donor Engagement

Week ___ ✓ Team Member Category Task Donor Engagement

Week ___ ✓ Team Member Category Task Donor Engagement

Week ___ ✓ Team Member Category Task Donor Engagement

Ten (or so) Tips on Grants, LSTA, and Making a Successful Pitch…

Week ___ ✓ Team Member Category Task Donor Engagement

Week ___ ✓ Team Member Category Task Donor Engagement

Week ___ ✓ Team Member Category Task Donor Engagement

Presentation transcript:

Fine-Tuning Laura Solomon Library Services Manager OPLIN An Infopeople webinar Thursday, July 12, 2012

Seriously?

Small businesses

? Yesterday Today Tomorrow

ProfilePage Has friendsHas fans (likes) Can only go up to 5K friends No limit on “likes” No analyticsHas Insights Harder to promoteWidgets available ILLEGALLegal

Profile Page

NOW what?

Reality sets in…

Vanity URL /Your-Public-Library/ versus

Be complete!

Admin roles

Scheduling posts

What about Questions?

What about custom landing pages?

What’s new in Timeline?

Timeline apps

Pinning & highlighting

Milestones

So…what WORKS?

Think more about PHOTOS

dimensions/

Use albums

Time it properly 7 am EST 5 pm EST 11 pm EST

Length matters

1.Post 2.Comment 3.Tell us Use the right words

Focus on visual content

Change it up

Thank one fan in a really BIG way

Don’t be afraid of memes

Promote outside of Facebook

Things that DON’T work Automating posts Video/photo contest “Like” blocking Splitting locations

Working with Facebook Insights

Insights overview

Insights by post

Insights--Demographics

Metrics are about the long term

Facebook takes WORK

(Absolutely shameless plug) Coming Fall 2012

Thank you! Stalk me here

Infopeople webinars are supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.