chapter 9 Commercial Recreation and Tourism

Welcome to the World of Commercialism in Recreation _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________

Leisure Industry Model Local commercial recreation includes the following: –_______________________________ Travel and transportation includes the following: –_______________________________ Hospitality includes the following: –_______________________________ Facilitators in each area are from a variety of employment sources: travel agents, wholesalers, and visitor and convention bureaus, to name a few.

Defining Types of Commercial Recreation Commercial recreation: ____________________________________________ ____________________________________________ ____________________________________________ Commercialized public recreation: ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ (continued)

Defining Types of Commercial Recreation (continued) Entrepreneurial recreation: _____________________________________ _____________________________________ _____________________________________ Intrapreneurial recreation: _____________________________________ _____________________________________ _____________________________________

Tourism Defined Tourism: Activities of people traveling to and staying in places outside their usual environment for leisure, business, or other purposes. Tourist: –_________________________________________ _________________________________________ _________________________________________ –_________________________________________ _________________________________________

Challenges of the Tourism Industry _____________________________________ _____________________________________ _____________________________________

Types of Travel Pleasure: –_________________________________________________ Business: –_________________________________________________ Travel for other purposes: Educating residents about attractions is an important way to attract this group of travelers who may be visiting with family.

Characteristics of a Tourist Mass tourists prefer to be with large groups: –_________________________________________ _________________________________________ Individual tourists enjoy individualized pursuits away from the crowd, e.g., a skilled canoeist wants to be alone or nearly alone on a river.

Characteristics of the Tourism Industry 1.Accommodations ____________________________________________ ____________________________________________ 2.Food service ________________________________ 3.Transportation _______________________________ 4.Recreation and amenities ____________________________________________ 5.Managing the tourist experience ____________________________________________ –____________________________________

Types of Tourism Ecotourism: ____________________________________________ ____________________________________________ Agrotourism: ____________________________________________ ____________________________________________ Sport tourism: ____________________________________________ ____________________________________________ Cultural tourism: ____________________________________________ ____________________________________________

Commercial Recreation and Tourism Segments _____________________________________

Running a Commercial Recreation or Tourism Enterprise The differences between a leisure enterprise and a typical manufacturing enterprise include the following: ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________

Leisure Services As a Product 1.____________________________________ ____________________________________ 2.____________________________________ ____________________________________ 3.____________________________________ 4.____________________________________ 5.____________________________________ ____________________________________

Elements of Success Business data. ____________________________________________ Product. ____________________________________________ Demographics. ____________________________________________ Management. ____________________________________________ Finance. ____________________________________________ Location. ____________________________________________

Organizational Aspects of Commercial Recreation and Tourism Enterprise The business plan is important for the following reasons: _________________________________________ _________________________________________ _________________________________________ _________________________________________

Feasibility of a Commercial Recreation Business Conduct an analysis of whether the proposed business will work according to several levels of analysis: administrative, legal, market, service, and site. _________________________________________

Legal Formation of Business Sole proprietorship. _____________________________________ _____________________________________ _____________________________________ Full and limited partnership. _____________________________________ _____________________________________ _____________________________________ _____________________________________ (continued)

Legal Formation of Business (continued) Corporation. _____________________________________ _____________________________________ _____________________________________ Franchise. _____________________________________ _____________________________________ _____________________________________

Elements of Marketing 1. Substitution.__________________________________ ___________________________________________ 2. Niche. ____________________________________________ ____________________________________________ 3. Guerrilla marketing. ____________________________________________ ____________________________________________ 4. Value. ____________________________________________ ____________________________________________ 5. Campaigns. ____________________________________________ ____________________________________________

Funding Sources Venture capital. _____________________________________ _____________________________________ _____________________________________ Personal. _____________________________________ _____________________________________ _____________________________________ (continued)

Funding Sources (continued) Bank loans and other sources. _____________________________________ _____________________________________ _____________________________________ _____________________________________ Going public. _____________________________________ _____________________________________ _____________________________________ _____________________________________

Alternatives to Traditional Financing Franchises: –________________________________________________________ ________________________________________________________ ________________________________________________________ Buying an existing business: –________________________________________________________ ________________________________________________________ (continued)

Alternatives to Traditional Financing (continued) Incubators: ____________________________________________ ____________________________________________ Extensions of an existing business: ____________________________________________ ____________________________________________ Public–private cooperative venture: ____________________________________________ ____________________________________________ ____________________________________________

Playground Discussion: Trends in the 21 st century What will be the most influential trend(s) of the commercial recreation and tourism industry in the 21st century and why…be sure to fully support your answers?

Why Businesses Fail Poor planning, impulsive decision making, and organizational conflicts between partners contribute to failure in the following ways: 1._________________________________ 2._________________________________ 3._________________________________ 4._________________________________ 5._________________________________

Career Paths in the Leisure Industry Recreation specialist. _____________________________________________________ _____________________________________________________ Meeting manager. _____________________________________________________ _____________________________________________________ Event manager. _____________________________________________________ _____________________________________________________ Tour guide. _____________________________________________________ _____________________________________________________ Administrator. _____________________________________________________ _____________________________________________________

Trends in the Commercial Recreation and Leisure Industry _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________

Discussion: Subject “dynamic trends” Select one of the following dynamic trends that will affect the burgeoning commercial recreation and leisure industry in the coming years: –Baby boomers will generate the highest volume of travel in the United States. –Travelers will be increasingly more willing to pay more to protect the environment. –Worldwide capacity for cruise ships will be reached in the near future. –Increases in vacation residence ownership will occur. –A greater emphasis on partnerships with the public sector will increase commercial recreation business on public land. –Technology will affect the way people access leisure opportunities and plan for use of facilities and areas. –Terrorism will continue to change the nature of the travel of most visitors. Instructions –Identify the strategies to counteract the challenges that face the commercial recreation and tourism industry. –Then, pose questions and responses to your posting.