Profit From Voice Enabling Your Community Nick Ogden President Voice Commerce Group

Community?  Key Ingredients  Common Interest / Collaboration  Content / Information  Communication  Types of community  Geographic  Consumer Interests and Activities  Business Interests and Activities

Network structure change  Broadband  ADSL – Cable – WiFi Max- 3G  Voice enablement  early and global adoption already taking place  In - Efficiency  IP networks inherently more efficient

Superville - inhabitants  Residents  Businesses  Community resources  Talk, talk?  IRM – integrated rich messaging

Superville – Media choice?  Browzzzzzzzzze….  Search the mis information mountain  Local is natural – global is not  Its me! – my preference  Channels and Content  RSS and choice  IP – TV  Worlds and reality  Real shopping?

Superville - today  Consumer experience  Shopping in Superville  Business experience  Where the heck are the customers  Visitor experience  Help – I’m lost

Superville  Could looks like this – 

Superville - economics  Call revenues – falling returns or already low margins  Premium call services to business  Subscription based communities  Subscription  Broadcast Advertising  Local  Regional  National  International

Communities  Already exist  Natural opportunity  Less market education  Viral marketing potential  Sustainable, renewable revenue streams

Thank you