THE ENGAGE PROJECT Darsh Chauhan – Leicester Energy Agency.

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Presentation transcript:

THE ENGAGE PROJECT Darsh Chauhan – Leicester Energy Agency

THE ENGAGE CAMPAIGN – SOCIAL PROOF A participative communications initiative Commits citizens and stakeholders to play their part in building a sustainable energy future

THE ENGAGE POSTER Covenant of Mayors logo if you are a signatory High quality picture Engagement pledge, signature and date City logo, slogan, web address

STEPS FOR A SUCCESSFUL CAMPAIGN! Know your audience Be prepared Think locally Build strong media relationships Define & Tailor key messages Use creative tactics Make it fun Evaluate & measure

INVOLVEMENT

MONITORING To prove participative PR campaigns lead to real energy savings To continually motivate Participants are encouraged to monitor themselves using a common tool

HOW TO JOIN Free for the first 150 local authorities Sign & send the charter available on line On-line registration to have access to poster tool

CONTACT