By Ashly Robbins, Aaron Stucky and Bienvenue Kitolano

 The Utah Food Bank excels in their communications. This presentation highlights:  Strategic communication observations  Targeted audiences  Comparison to other non-profit organizations Contents

 Walmart Foundation awards $147,000 to Utah nonprofits (Feb. 21, 2014) Utah Food Bank used its grant of $50,000 to purchase one vehicle, a refrigeration unit and food items. Being affiliated with large organizations such as Walmart makes raising awareness (and funds) relatively easy.

Volunteers line up a mile of food Utah Food Bank's Beating Hunger by a Mile event raises awareness to walking pedestrians or commuters. This type of campaign reaches the audience who aren’t connected virtually and don’t watch the news.

Runners raise awareness on Thanksgiving During the holidays we are more susceptible to giving to the less fortunate. This is a great way to take advantage of the generosity by raising awareness with a 5k run on Thanksgiving day.

 Social Media The Utah Food Bank Facebook page has high activity which is encouraging to volunteers. This is a great way to see how much awareness is out there for the food bank: The Utah Food Bank’s twitter page isn’t much different with daily tweets. Twitter also has a great way of seeing who’s watching:

 The Utah Food Bank has several other social media websites with high traffic of activity. Utilizing online social media is inexpensive and reaches a broad audience: It doesn’t stop there…

  Establish in the year 1904  Similar mission statement for over 100 years  Trusted within the community  Word of mouth  Volunteers, recipients, direct contact is easy  Built several partnerships with trusted affiliates  Post office, Boy Scouts, local businesses, Feeding America  Active involvement with community  Public food drop-off stations, major events, local news stories Credibility Established within the Community

 Comparison ItemChristmas Box House Asian Association Utah Food Bank # of social media accounts 416 # of major partners28144 # of 2015 public events 2117 Non-Profit Organization Comparison This comparison chart reflects the difference in social media accounts, affiliated partners and events in the community. The Utah Food Bank has the most social media sites, however the Asian Association has the most public events. A non- profit organization could use these numbers to analyze where there is room for improvement within their own organization.

 Carlson, B. (2015). Thousands Run the Human Race for Utah Food Bank. Good4Utah News. Retrieved from: utah-food-bankhttp:// utah-food-bank Christmas Box House. (1996). Retrieved December 5, 2015, from Jorgensen, T. (2015). Volunteers Line Up Mile of Donations for Utah Food Bank. KSL News. Retrieved from: Refugee & Immigrant Center, Asian Association of Utah. (1977). Retrieved December 5, 2015, from Utah Food Bank. (1904). Retrieved December 10, 2015, from zntOG9TfX6TBHOa8W-zLQfTUkPJYpoG1TUSOBBRAirwaAiTD8P8HAQ zntOG9TfX6TBHOa8W-zLQfTUkPJYpoG1TUSOBBRAirwaAiTD8P8HAQ Walmart. (2014). Utah Organizations Receive Funds to Fight Hunger and Promote Wellness. Walmart. Retrieved from: organizations-receive-funds-to-fight-hunger-and-promote-wellnesshttp://corporate.walmart.com/_news_/news-archive/2014/02/21/utah- organizations-receive-funds-to-fight-hunger-and-promote-wellness References