PRINCIPLES AND ELEMENTS OF DESIGN. PRINCIPLES OF DESIGN.

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Presentation transcript:

PRINCIPLES AND ELEMENTS OF DESIGN

PRINCIPLES OF DESIGN

BALANCE The distribution of heavy and light elements on the page. –Large or dark elements appear heavier –Small or light elements appear light

CONTRAST Many types-color, shapes (square vs. circle), sizes (large vs. small), textures (smooth vs. rough)

EMPHASIS Is what the eye is drawn to. Hierarchy is important-the biggest thing should be the most important.

RHYTHM Repetition-brings consistency Patterns make your site easier to understand

UNITY Pulls all the elements together. Keep like elements together.

ELEMENTS OF DESIGN

LINE Describes a shape or outline, can create texture –Vertical –Horizontal –Diagonal –Contour

COLOR- HUE Cool Warm

CONTRAST

TEXTURE-ROUGHNESS OR SMOOTHNESS

SHAPE-A LINE WITH NO FORM OR THICKNESS. SHAPES ARE FLAT AND CAN BE GROUPED INTO TWO CATEGORIES, GEOMETRIC AND ORGANIC.

FORM-IS A 3-D OBJECT HAVING VOLUME AND THICKNESS. FORM CAN BE VIEWED FROM MANY ANGLES.

VALUE-IS THE DEGREE OF LIGHT AND DARK IN A DESIGN.

SPACE-THE AREA AN OBJECT OCCUPIES OR THE AREA AROUND AN OBJECT

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