The Future of Aviation World Travel Catering & Onboard Services Expo March 26, 2012 Hamburg, Germany Sarah DaVanzo, Director Trends + Culture, Kaplan Thaler.

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Presentation transcript:

The Future of Aviation World Travel Catering & Onboard Services Expo March 26, 2012 Hamburg, Germany Sarah DaVanzo, Director Trends + Culture, Kaplan Thaler Group

what is what if +

2 forces changing the world technology passengers

tech trends we know more we can do more we innovate more

passenger trends more obese, elderly, multi-culti, single moms demographic growing wealth and rich/poor divide economic increasing urbanization, mobility and geo-loco awareness geographic expecting information, sharing & control psychographic need to be more productive in less time sociographic

aviationinnovation

hovering hotels transportation options

Aircruise transportation options MobyAirHotelHelicopter

APTERA hybrid Octuri Flying Yacht transportation options

Hydro Lance transportation options Masqat Airways Yacht

AuperTrains Aero Trains transportation options

Volvo’s road train transportation options

3 trends changing aviation ux inside oneline

specs = features UX = user experience (or “interface”) ux not “specs” old waynew way

specs = features experience ux not “specs” old waynew way

natural interaction

ux identity age gender mood

demographics psychographics life stages mood stages

ux mood

ux sleeping + breathing

ux

oneline

onlin e offline onboard offboard

oneline

Compare Fares Book Flight Seats & Upgrades Shop & Pack Drive to Airport Park Check In Security Decide Dates Pick Place Pick Place Tram Concourse Gate Board Taxi on Tarmac Take Flight VideoMealsMagazine Duty Free Internet Touch Down Deplane Baggage Claim Regroup Transport Stow Carry on Lounge passenger path oneline

Compare Fares Book Flight Seats & Upgrades Shop & Pack Drive to Airport Park Check In Security Decide Dates Pick Place Pick Place Tram Concourse Gate Board Taxi on Tarmac Take Flight VideoMealsMagazine Duty Free Internet Touch Down Deplane Baggage Claim Regroup Transport Stow Carry on Lounge oneline

Compare Fares Book Flight Seats & Upgrades Shop & Pack Drive to Airport Park Check In Security Decide Dates Pick Place Pick Place Tram Concourse Gate Board Taxi on Tarmac Take Flight VideoMealsMagazine Duty Free Internet Touch Down Deplane Baggage Claim Regroup Transport Stow Carry on Lounge oneline Lifestyle Brands Up Stream

oneline Airlines Brands Down Stream

design = culture

seeinside

beinside

FUN!FUN!

beinside… Personal Preferences & Settings

beinside…or not Personal Preferences & Settings

more or less social

3 trends changing aviation ux inside oneline

People-moving in the future: are “airline”, “aviation” and “flying” even appropriate terms? Imagine entirely new lexicon.

conversation starters What will flying in the future feel like? What are some of the sexy new materials enabling advancement? What laws of nature do we need to challenge to leap forward? What would be some game-changing in-flight experiences?