THE WEEK THAT WAS WEEK 13

PEAK FOR THE WEEK COMMENCING 28 th March 2010 (WEEK 13) PUT’s continue to be up Year on Year across all key demographics despite Easter Weekend falling a week earlier this year Most channels however experienced year on year ratings decline as a result of the long weekend, as audiences across both Thursday and Saturday declined Sunday, Monday, Tuesday, Wednesday, and Friday all experienced PUT growth Year on Year against AP 5+, with Sunday having the biggest growth with 10%. Source: AGB NMR

TV ONE HIGHLIGHTS AP Over the week, TV ONE’s audience and share were down Year on Year Sunday night was the strongest performing night on TV ONE this week, with The Zoo performing particularly well. Tuesday night was down Year on Year mainly due to Dancing with the Stars being off air this year Year to date, TV ONE’s average audiences are sitting at 7.4, compared to 8.2 in 2009 The week’s best buy was Thursday’s Criminal Minds (R) with a CPT of $ Source: AGB NMR

TV2 HIGHLIGHTS AP Year to date, TV2’s average audiences are up significantly, with 9.8 this year, versus 8.9 last year Tuesday was the strongest performing night on TV2 again this week, with a massive 33% growth Year on Year. TV2 also had Year on Year growth on Saturday night despite PUT’s being down against AP across the night All of the Top 10 shows were on TV2 again this week The week’s best buy was Thursday’s Neighbours with a CPT of $ Source: AGB NMR

A good week for tvnz.co.nz as Unique Browsers continue to be up Year on Year Year to Date, Page impressions have grown by 14% Year on Year, with Unique Browsers increasing by 27% Year on Year Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive tvnz.co.nz PERFORMANCE

A good week for TVNZ Ondemand despite weekly Stream Views being down slightly Year on Year. This small decline is primarily due to a difference in reporting methodology of Dancing With The Stars last year Year to Date, Stream Views are sitting up 23% year on year TVNZ Ondemand PERFORMANCE Source: Netratings: Site Census. Stream Views. Please note that a small number of News Steams are included. Weekly Report is Monday to Sunday inclusive. April 2009 Streams are abnormally high due to a reporting discrepancy which counted each individual dance in Dancing with the Stars as a separate stream