Motivation to engage

Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Engagement marketing is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand.

engagement motivation easeform

what’s first?

form?

engagement idea?

you had me at... ‘PRIZES’!! !

the Romanian definition of engagement

Engagement marketing in Romania is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of brand’s Facebook page number of LIKES. Marketers in Romania believe that consumers can only be actively involved by offering them prizes in order for them to ‘ENGAGE’, considering they developed a relationship with the brand.

what’s first?

motivation.

what MOTIVATES people to REALLY engage?

fight for a cause

be part of a story

(really) challenge

utility

just for FUN

fight for a cause part of a story personal just for fun challenge utility motivational drivers

1 question

is the brand credible to do it?

to be continued... the EASE episode