Planning Stage Objectives  Increase traffic into the downtown area  Increase awareness about Thibodaux Main Street Inc., and its events  Increase profitability  To gain an understanding of the best promotional methods to reach target market  To showcase what downtown has to offer

Planning Stage Promotion and research tools  Developed poster to advertise  Developed Destination Downtown logo  Took pictures  Developed business and customer surveys

Planning Stage Primary & Secondary Research Primary:  Convenience sample; 60 Customer and 10 Business surveys  Interview with Executive Director of Thibodaux Main Street Inc. Secondary:  City of Thibodaux demographics

 PUT CUSTOMER SURVEY HERE

 PUT BUSINESS SURVEY HERE

Planning Stage Customer Survey Conclusions  Ages % are interested in learning about promotions via Facebook  Ages % are unaware of the organization Thibodaux Main Street Inc.  Ages % said a promotion at a store would make them more likely to shop there  Ages % have never participated in previous Thibodaux Main Street Inc. events  % go downtown to eat at the restaurants

Planning StagePlanning Stage Business Conclusions from surveys  91% of businesses surveyed have participated in previous Thibodaux Main Street Inc., events  50% of businesses surveyed found traffic increased into their stores after a Thibodaux main Street Inc., event  82% of businesses surveyed said they use social media for promotional reasons

Implementation Stage Outdoor Yoga Benefits:  Increase traffic to the downtown core How it works:  $20 participation fee  Hour-long yoga lesson

Implementation Stage Union Table Advertising Benefits:  Increases traffic of young adults How it works:  Rent a table from SPA  Hand out Destination Downtown promotional material

Implementation Stage Thibodaux Fashion Weekend Benefits:  Allows local storeowners to showcase their clothing. How it works:  Models showcase clothing  Question and answer sessions  Bridal and formal attire catwalk

Implementation Stage Marketing Seminar Benefits:  Educate business owners and staff How it works:  Full day seminar  Group Stations  Donated lunch  Guest speaker  “How to” brochures

Implementation Stage Hot August Night Benefits:  Allows people to shop after usual store hours How it works:  Stores open later  Wine offered to shoppers  Date night/girls night out

Evaluation StageEvaluation Stage  Measure traffic increase after each event  Cross reference data  Surveys  Monitor followers on social media sites