3/19/ What is a logo? What is the purpose of a logo? 2.What is a spoof or parody? Think of a funny spoof you have recently seen.BELLWORK

3/19/20162 a) Gather Info, Research & Development (logo search) b) Incubation (think about potential ideas) c) Brainstorming Complete Sketching worksheet by: select/draw 4 real-world logos Draw rough sketches of how you can manipulate that logo into something new.OBJECTIVES

3/19/2016 Property of CTE Joint Venture 3 2) Creation a) Trace Found Logo Replace pixelated logo from web b) Create New Logo Use similar style & elements Demonstrate your abilities with vector art, control of the pen tool c) Refine Details once all is drawn, carefully look over & make improvements. PROCESS

3/19/2016 Property of CTE Joint Venture 4 APPROPRIATION? OUR DEFINITION QUESTION: How different than Plagiarism?

LOGO PARODY Logos represent an identity for companies. This is the identity is how companies want to be viewed by the public. For this assignment, transform the message from a popular logo into something else! 1.Complete the thumbnail sketch sheet to come up with ideas. 2.Find your logo online and replicate it as closely as possible using Illustrator 3.Create your spoof version of the logo. 4.Post your replicated logo along with the parody version to your blog.

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3/19/2016 Property of CTE Joint Venture 26 SYMBOL Marks used without type to identify the company or individual. May be more confusing or require more explanation.

3/19/2016 Property of CTE Joint Venture 27 LETTERMARK Marks that use only letters to form a typographic name, often to shorten or abbreviate a long name. Not pronounceable.

3/19/2016 Property of CTE Joint Venture 28 LOGO Marks in which word(s) stand alone in creative, unique typographic style to represent the company or individual.

3/19/2016 Property of CTE Joint Venture 29 COMBINATION MARK When a symbol and logo (see definitions for explanation) are used together as a single mark.

30 THUMBNAILS! Complete TEN thumbnail sketches of ideas for this assignment.

3/19/2016 Property of CTE Joint Venture 31 Categories Clothes (fashion, shoes, sunglasses, etc.) Sports (baseball, football, basketball, hockey, skating, etc.) Motorsports (cars, trucks, motorcycles, boats, etc.) Restaurants (Dine-in, Fast food, etc.) Entertainment (TV Stations, Movie Studios, Etc.) Corporations (Phone, Internet, Computer, etc.) Music (Rock, Hip-Hop, Metal, Reggaeton, etc.) Food & Drink (Soda, Snacks, etc.) Superheroes (batman, superman, etc.)

3/19/2016 Property of CTE Joint Venture 32 Tracing Found Logo Find your logo online, save it to your drive On a blank illustrator page, choose file -> Place, then select the image you found/saved Scale logo to fit page Use transparency controls to make the logo you are tracing see-through (~15%), then LOCK LAYER. Add layer behind your transparent (found) logo. Trace shapes with vector art using the pen tool. *You can use the anchor-conversion to smooth rough-drawn objects.

3/19/2016 Property of CTE Joint Venture 33 TOOL TIPS Black Arrow Move objects, change size and shape White Arrow Fine tune shapes by adjusting individual points on strokes of objects Pen Tool Create complex shapes. Single click for straight lines, click & drag for curves. *Remember to complete all shapes by clicking on starting point

3/19/2016 Property of CTE Joint Venture 34 Shape Tools Click & drag to create pre-made shapes. Some have different options available with single click Stroke The outline of any shape. You can choose any color, also choose thickness. No Fill For any shape, you can choose to not have an inside color or outline stroke with this tool. Fill Color Color found inside any given object. Double click to enter color chooser. Stroke Control Panel Adjust thickness of outline edges.

3/19/2016 Property of CTE Joint Venture 35 Pathfinder Merge together multiple shapes, or cut shapes out of existing shapes Anchor Point Controls Add or remove handles to the bezier points that make up your objects. Transparency Allows you to more easily see what you are tracing by making your objects see-through.

3/19/ Look over the sample logos you have found, and think of which one(s) you could best make a parody version from. Be prepared to share with class verbally by showing the found logo and explaining how you could make a parody version. While other students present, consider suggestions of other ways their logos could be modified, and what ideas you might be able to use in your own project.” CLOSURE