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Presented by Syed Afaq Ali Gohar Ghaffar Khan Imran Asghar 2

Jeff Jarvis Associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism.Graduate School of Journalism Consulting editor and a partner at Daylife, a news startup. 3

Abstract Purpose of the text Google rules If Google ruled the Earth Generation Google 4

rules 5

New relationship Give the people control, we will use it Dell hell Your worst customer is your best friend –Engage angry customers to learn & improve Your best customer is your partner –Use them as endorsement 6

New architecture Blogging – free speech Do what you do best and link to the rest Join a network Be a platform Think distributed - embedding 7

New publicness If you’re not searchable, you won’t be found - SEO Googlejuice as compared to revenue, EBITDA, market share etc Frenemy – the way to befriend and to exploit Google Your customers are your ad agency – word of mouth 8

New society Elegant organization –Mark Zuckerberg – founder Facebook –Helped his class fellows to prepare for art exams by creating a website where students collaborated –As a result everyone got better grades 9

New economy Small is the new big –Businesses –Political/social movements –Get small; Think big Manage abundance, not scarcity Join the open-source, gift economy The mass market is dead — long live the mass of niches 10

New business reality No inventory Middlemen are doomed –Talk directly to customers and your suppliers Free is a business model –Gather more traffic –New side-tracks for revenue – advertisements Decide what business you’re in 11

New attitude There is an inverse relationship between control and trust —David Weinberger Trust the people Listen 12

New ethic Make mistakes well –Mistakes can be valuable; perfection is costly Life is a beta –Continuous feedback and improvement Be honest & transparent Don’t be evil –Google revolution 13

New speed Answers are instantaneous –Fast is better than slow Life is live Mobs form in a flash 14

New imperatives Beware of the cash cow –Continuous change It is better to seek forgiveness than permission Simplify, Simplify Get out of the way —Craig Newmark 15

ruled the earth If 16

Media The Google Times — Distributed, collaborative, searchable Googlewood — Small is the new big GoogleCollins — Killing the book to save it 17

Advertising Eliminate advertising Word of mouth Advertising will stay –Reaching out to customers 18

Retail Google Eats –Data and openness Google Shops –A company built on people –Help organize your customers 19

Utilities Google Power & Light –Google.org - RE<C (Renewable Energy is less than Coal) –Patented the idea of wave powered water cooled server farm GT&T –Control in customers’ hands - imagine a cable company as a platform for what we want to do. 20

Manufacturing The Googlemobile –Open source cars –From secrecy to sharing –Get rid of the dealer Google Cola 21

Service Google Air — A social marketplace of customers: Can an airline become a publisher for its wise crowd? Google Real Estate — Information is power Eliminating the middlemen—or making them add real value 22

Money Google Capital –Venture capital The First Bank of Google –No middlemen –New online currency - Googlebucks 23

Public welfare St. Google’s Hospital –The benefits of publicness –Patient’s community Google Mutual Insurance –The business of cooperation 24

Public institutions Google U –Opening education –Teaching, testing, research and socializing –Separate youth from learning The United States of Google –Geeks rule – solution oriented –Facebook was used against FARC in Columbia and for Obama’s presidential campaign 25

Exceptions PR and lawyers — Hopeless God and Apple — Beyond Google? Is Apple the great exception or is it Googley? 26

Generation 27

Friendship — We stay linked forever Publicness — Is privacy over? Thought — Does the internet make us smarter? Politics and government — Is this the transparent administration? Talent — This is the creation generation 28

Thank you 29