We market, you grow

How to attract powerful contacts – Why network? – What attracts people? And what repels them? – How does networking fit in with other forms of marketing?

Why network People buy from people Trust – both sides Can communicate more Cost-effective Can target Eliminate as well as add

What attracts people? Personality types –Who are you? –Who are they? Smile Eye contact –Match Confidence –Being yourself, relaxed

What repels people Overt selling/pushy Handshake types No effort Falseness Body language What else?

Networking and other marketing Direct mail PR and Internet Advertising Events Exhibitions Website

Tips Set networking objectives –Just like every other area of life Create your personal set of rules –Write them down –Then stick to them Have at least one annual refresher course