EXECUTIVE SUMMARY The Business Name is “ SAFE HANDS SECURITY SERVICE”

GOALS: Our goal is to provide quality services to people all around in Pakistan which is reliable & comfortable FOCUS: Focus on to attain maximum satisfaction of our customers by providing them quality security services

LOCATION Lahore office 2 nd Floor Noor-ul-Aziz Building 23, Lahore Road Sadar Bazar Lahore Cantt Head Office Bungalow # A-256 St.# 13 Chaklala Scheme III, Rawalpindi Cantt.

NEED Of SECURITY SERVICES For  Banks  Hospitals  Shops  Markets  Schools  Offices  Warehouses  Factories  Colonies  Properties ACCORDING TO CURRENT SITUATION OF PAKISTAN SECURITY SERVICE IS NECESSARY

SECURITY CONDITION IN PAKISTAN

CUSTOMERS ANALYSIS Our main focus is on: Banks Multinational Companies Like :Warid, Mobilink Telenor, Zong Shopping Malls Like Metro, hyper star, Origa, saqquie trade centre etc. On Mobile companies towers Provides home guards

WHY CUSTOMER PREFERS US We provide ex-Army guards to our employees who know well the security expects and we also provide accommodation facility to our guards therefore our customer have no headache for guards accommodation And we charged less than our competitors & provide Best security

COMPETITOR ANALYSIS Our direct competitors are SMS Security Company Askari Security Company Phoenix Security Company

MARKETING MIX

PRODUCT We are providing Quality security services to our customers And our services are: Provide guards for security purpose. Security cameras Metal detector Security gates

PLACE Our Head Office is situated in Rawalpindi and our sub offices are; Lahore Islamabad Faisalabad Multan Kasoor Gujrat and soon many cities of Punjab

PRICE We are charging different prices from different place but our normal prices are as follow:- The normal government wage rate is 6000rs/- per month We charge competitive prices less than our competitors. Our competitors charges 7500/- per month for 1 guard for 8 hours And we are charging 7000/- per month for 1 guard for 8 hours and also provides accommodation facility to our guards

PROMOTION Advertisement Through Local cable, bill boards, brochure, advertisement in news papers, Jung, dawn, the nation Through Public relation We also promote our business through public relation and words of mouths

TV Cable rates For scroll under the screen the rates are 4000/- Rs. For one month(2 times in one hour) For 50 second Add rates are 8000/- Rs. Per month(24 tracks in one month) Above than 50 seconds the rates are 12000/- per month(24 tracks in one month) (FOUR STAR cable network )

If you want security then you have to come to Us for guaranteed services Website Lahore Islamabad Rawalpindi Okara

STRENGTHS One of partner have personal relation therefore we can contract with big potential multinational companies and also hire security guards ex-army officers Our strength is our best services in shape of security gates and cameras which our competitors are not provided We hire ex-army persons who have special training to control the situation

WEAKNESSES Our weaknesses are that we purchase security van on lease from bank and we have to pay markup on these vans and we have to cover lot of areas in Pakistan. We have taken many building on rent and gave accommodation our security guards

OPPORTUNITES According to Current situation of Pakistan and lapse of Security it is big opportunity for our Security Company Negligence of government securities departments Law and order condition in Pakistan is also a opportunity

THREATS If country law and order condition will become good then it will be threat for Security Company. Our direct competitors are a big threat for Us.

GOVERNMENT APPROVAL For the customer satisfaction we are approved by Government security ministry

FULFILLMENT PROCESS Through advertisement,goodwill, guard duty performance We received in shape of cash & cheque and many or our customers make direct deposits into our accounts

PEST ANALYSIS

POLITICAL Political usability in Pakistan Bad law and order condition in Pakistan Terrorist activities in Pakistan

ECONOMICAL Due to the Pakistan law and order condition the economy of Pakistan is effected a high level Due to bad economical condition the people buying power is not high which we considered a lot

SOCIAL The poor condition of law and order the social life of people are very difficult. People feels and needs for a good Security Service due to current situation of Pakistan So we provide a best quality security services to our society

TECHNOLOGICAL Now-a-days the latest technology is required in modern world to survive. Also for best security services the latest technology is compulsory. We are providing new technology equipments

C AMERA ’ S

S ECURITY G ATES

W EAPONS TO O UR G UARDS

M ETAL D ETECTOR

BUDGET Total capital of 5 partners; 100,00,000

E XPENSES Advertisement1000,000 Ammunition150,000 Uniforms100,000 Legal Documentation150,000

A SSETS : Building24,00,000 Vehicles20,00,000 Weapons500,000

L IABILITES Loan100,0000 Interest Payable of lease50,000 Rent Payable75,000

F OR O PERATE Reserve 800,000