DR. JAGDISH N. SHETH Charles H. Kellstadt Professor of Marketing Emory University Changing Role of CIO in a Globalizing World.

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Presentation transcript:

DR. JAGDISH N. SHETH Charles H. Kellstadt Professor of Marketing Emory University Changing Role of CIO in a Globalizing World

©2006 Dr. Jagdish N. Sheth. All rights reserved. Paalam/ Changing Role of CIO The Fundamental Shift in CIO Role GLOBAL ORIENTATION BUSINESS LEADERSHIP Future Role DOMESTIC ORIENTATION TECHNOLOGY LEADERSHIP Current Role

©2006 Dr. Jagdish N. Sheth. All rights reserved. Paalam/ Changing Role of CIO Forces Driving the Fundamental Shift EMERGENCE OF GLOBAL ECONOMY FORCES DRIVING THE SHIFT RISE OF CHINDIA AFFORDABLE COMPUTING PRODUCTIVITY THROUGH AUTOMATION & INTEGRATION

©2006 Dr. Jagdish N. Sheth. All rights reserved. Paalam/ Changing Role of CIO Productivity Through Automation & Integration Front Office Automation SUPPLY CHAIN MANAGEMENT (SCM) Back Office Automation External Integration Internal Integration E-BUSINESS MANAGEMENT (e2e) BUSINESS PROCESS MANAGEMENT (ERP) CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

©2006 Dr. Jagdish N. Sheth. All rights reserved. Paalam/ Changing Role of CIO How to Succeed in the New World of CIO Develop a Business Unit Mindset Get Global Exposure & Experience Become A Key Contributor to Corporate Strategy Fuse IT With Operations Visit Customers & Suppliers Become a Great Internal Marketer Insist on Open Standards

©2006 Dr. Jagdish N. Sheth. All rights reserved. Paalam/ Changing Role of CIO Conclusion The role of the CIO is fundamentally shifting from technology leadership to business leadership and from domestic orientation to global orientation. Four forces are driving this shift: emergence of global economy; rise of China and India (Chindia); affordable computing; and productivity through automation and integration.

©2006 Dr. Jagdish N. Sheth. All rights reserved. Paalam/ Changing Role of CIO Conclusion To survive and thrive as a CIO in a large enterprise today will require the following: 1) develop a business unit mindset; 2) become a great internal marketer; 3) visit customers & suppliers; 4) become a key contributor to corporate strategy; 5) fuse IT with operations; 6) get global exposure & experience; and finally 7) insist on open standards.