DJ & Triple A Agency

Main Competitors Starbucks Einstein Brothers Bagels Dunkin Donuts Bruegger’s Bagels

Breakfast Menu French Toast bagel breakfast sandwich Sausage, egg, and cheese sandwich Granola parfait Steel cut oatmeal Bagels Pastries Coffee/Tea

Mediterranean Eggwhite Sandwich

SWOT Analysis Strengths –Quality of food (organic and artisan breads) –Healthy food –Well priced menu –Recognized brand name –High customer satisfaction –“Panera warmth”

SWOT cont. Weaknesses –Less known than major competitors –Focus is placed on breakfast and lunch menu; dinner could be improved –Direct competitors have more locations

SWOT cont. Opportunities –Open more suburban outlets –Possibility of globalizing brand –Expanding product line to grow with current trends

SWOT cont. Threats –Rivals have begun to imitate Panera’s menu (soup and salads over fries, etc.) –New restaurant openings grab more attention –Lacking drive thru that competitor’s use to bring in more revenue.

Target Audience Female Ages Young college females Young business professionals Young mothers

Media Schedule

Where We’re Placing Ads Magazines –People Magazine –Cosmopolitan –Men’s Health Newspapers –USA Today –WallStreet –NY Times –Chicago Tribune –LA Times

Ads Cont. Television –ABC –NBC –CBS –CMT Billboards –I-95 –I-40 –I-5 –I-485

Corporate Ad

Product Ad Breakfast in bed… There’s an app for that.

Phone Application Full Breakfast Menu Options Alarm-Sent Timer Memory Login Order Tracker 30-minute guarantee or its free!

Why Choose Us? Up-to-date with the media Innovative Differentiate from competitors We can relate to target audience