UNDERREPRESENTED OPPORTUNITY

ISAMAR SOLA

PROBLEM © 2014 IS DESIGNS. All Rights Reserved To be successful, a business needs effective and creative designs for their branding and marketing. These luxuries are almost exclusive to large companies that can afford them.

SOLUTION © 2014 IS DESIGNS. All Rights Reserved IS DESIGNS provides the same effective and creative designs to local nonprofit organizations and small businesses at the most affordable cost, through the art of communication.

© 2014 IS DESIGNS. All Rights Reserved

BUSINESS PROFILE © 2014 IS DESIGNS. All Rights Reserved Type of Business: IS DESIGNS is a service business. Provides the production and sale of effective and creative designs. Legal Structure: Sole proprietorship. Most affordable, no assets to protect at the time, and yields the best work.

MISSION AND SOCIAL IMPACT © 2014 IS DESIGNS. All Rights Reserved Mission Statement: Through the art of communication to take advantage of the competitive market, IS DESIGNS strives to provide creative and effective designs at the most affordable costs to clients. IS DESIGNS also provides free services to select charities and educates local students about design.

SERVICE Branding IdentityPrintOther Logo Tagline Business Card* Business Plan* Letterhead Stationery Brochure* Flyer* Bookmarks* Calendars Catalog Greeting Card Postcard Invitation Menu Newspaper Ad Poster Sticker Badge App Logo App Screenshots Presentation Resume* Digital Banner Ad T-Shirts Creative Advice * Direct Printing Available: color/grayscale & glossy/card stock/basic © 2014 IS DESIGNS. All Rights Reserved

BUSINESS MODEL © 2014 IS DESIGNS. All Rights Reserved Definition of One Unit e.g. Basic Brand Package = Logo, Tagline, Business Cards Economics of One Unit Selling Price$250 Cost of var. materials exp.$20 Cost of labor$100 ($10/hr) Other variable costs$10 Total COGS/COSS$130 Contribution Margin$120

BUSINESS MODEL © 2014 IS DESIGNS. All Rights Reserved Description of Expenses Var. Materials Exp.Total: $130 Business Cards$15 ($0.15/card) Printing$5 Labor$100 ($10/hr) Travel$10 Fixed ExpensesTotal: $275 Insurance$50 Advertising$150 Depreciation$25 Utilities$50 Monthly Break Even Units $275 = 2.92 or 3 = 3 units $120

MARKETING ANALYSIS © 2014 IS DESIGNS. All Rights Reserved Industry NameGraphic Design Industry Size$10 billion DemographicsGeographics Clients that are small business or nonprofit organizations between 0-10 years. Suburban and urban areas or Hartford County. PsychographicsBuying Patterns Clients who cannot afford high-end services but want quality designs. Clients who are bargain hunters that not only care about affordability but quality. Target Market Size Total Population: 73,779 Target Market: 10,329 Potential Market: 8,263

MARKETING AND SALES © 2014 IS DESIGNS. All Rights Reserved Newsletters Advertise to potential market Portfolio and business cards Given to potential clients for further contact Word-of-mouth Promote to community and further Website / Social Media Create online identity Longterm Offers Establish service contract to retain costumers

COMPETITION © 2014 IS DESIGNS. All Rights Reserved FactorsLT CreativeTaylor DesignIS DESIGNS PriceVaries Fixed QualityExcellent LocationWallingford, CTStamford, CTHartford, CT ReputationExcellentGoodNew Unique FactorsWide variety of services including video and web. Clients include universities and corporate industries. Face-to-face consultations with small businesses

COMPETITIVE ADVANTAGE © 2014 IS DESIGNS. All Rights Reserved Main Advantages: 1.Prices are fixed and do not vary by project. 2.Face-to-face and on-site consultations. 3.IS DESIGNS creates an environment free from big competitors.

QUALIFICATIONS © 2014 IS DESIGNS. All Rights Reserved I am qualified because I: Have a four-year experience in graphic design as a: - Volunteer designer and student at Pathways Academy of Technology and Design - Intern for America's Marketing Motivator - Designer in-training under the Creative Services department at Valassis Have the essential skills of: - Time management - Collaboration - Reliability Speak English and Spanish

SALES PROJECTION © 2014 IS DESIGNS. All Rights Reserved Total Units 50 Gross Revenue $12,500 Net Profit $3,298

START-UP FUNDS © 2014 IS DESIGNS. All Rights Reserved ItemWhy NeededCost Apple MacBook Pro Produce designs in optimal environment $1,300 Epson Artisan 1430 Inkjet Printer Print select designs at high-quality $300 Canon imageClass MF8450c Laser Print select designs at high-speeds $1,000 Paper all types Accommodate unique print jobs $200 Adobe Creative Suite Access to important software at low cost $50 per month (annual plan) Registration and Trademark Pay business startup fees $60 Total Startup Expenditures$2,910*

INVESTMENTS © 2014 IS DESIGNS. All Rights Reserved Cash Reserve Emergency Funds$200 Reserve for Fixed Expenses$1,000 Total Startup Investments$4,110 ROS: Return On Sales $3298 x100 = %26$0.26 $12500 ROI: Return On Investment $3298 x100 = 80%$0.80 $3110

FUTURE PLANS © 2014 IS DESIGNS. All Rights Reserved PersonBusiness - Expand services throughout the entire Hartford Country. - Graduate and take a visual communications course at Uconn. - Allow job/shadowing - Open a full design studio. - Complete a graphic design course at RISD. - Run the business steadily and expand to sister businesses servicing more areas. - Develop interpersonal skills and ability to manage finances/companies. Short Term Long Term

THANK YOU.