Advertisement Techniques.  Proliferation (immersing us in the “culture” of wanting a particular thing)  Telling us pieces, rather than telling us the.

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Presentation transcript:

Advertisement Techniques

 Proliferation (immersing us in the “culture” of wanting a particular thing)  Telling us pieces, rather than telling us the whole  Appealing to our emotions, rather than to our intellects

 A famous person (athlete, celebrity, political figure) endorses a product, idea, or person

 Bandwagon – everyone is doing it  Sex Appeal – use this product & you’ll be more attractive  Popularity – use this product & people will love you  Power – use this product & gain power  Fame/Wealth – use this product & you have it all!

 The slogan is so attractive that no one questions its truth.  Ex: “Ultra” “Sure-fire”

 “We’re proud to say that we serve individuals, not billions.” – Burger King

 Appeal to common, ordinary people. [Michael Mayo, SunSentinel.com, 16 Oct 2008.]

 Toys, gimmicks, clubs, rebates, coupons, additional services.

 Age?  Social Status?  Male?  Female?  Education level?  Political affiliation?  Cultural Group?

 Identify these techniques in the ad “packet”.  Be prepared to present at least one ad, highlighting its persuasive techniques, to the class. (10 points)  Following class presentations, write a coherent and complete paragraph identifying what you have learned about propoganda and persuasion from today’s discussion. (10 points)  Then, create your own shameless propaganda ad, featuring any product or cause you wish. (30 points) Be prepared to display that ad.