MASTERS THESIS CLAIRE CARPENTER MARCH 2010 Facebook: building social connections and support for Western Oregon University athletics.

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Presentation transcript:

MASTERS THESIS CLAIRE CARPENTER MARCH 2010 Facebook: building social connections and support for Western Oregon University athletics

Identifying a need WOU Wolves: From the beginning Facebook 101 Ready…Set…Facebook!

WOU Wolves: Risks and Apprehension Faculty on Facebook  2006 to present Student-athletes on Facebook  WOU Social Networking Waiver

The Popularity of Facebook More than 400 million active users; 50% of them users log on to Facebook in any given day The average user spends more than 55 minutes per day on Facebook More than 20 million people become fans of Pages each day

My Project Created a Page within Facebook  Posted current WOU athletic news  News  Scores  Pictures  Videos  Events

Insights from WOU Wolves Insights application from our WOU Wolves page Facebook Insights measures user exposure, actions, and behavior relating to Facebook Pages.

Taking a closer look at our active fans Fans Who Interact with our Page  Interactions  Interactions per post  Post quality  Posts

Fan activity two weeks ago

Fan activity this week

Taking a closer look at all our fans All Fans of Western Oregon Wolves  Total fans  New/Removed fans  Top Countries  Demographics  Page views  Media Consumption  Unsubsribers/re-subscribers

Suggestions for future Page Administrators Set an appropriate project goal Occasionally, shift the focus off of the athletes and onto the fans Target alumni Utilize other media (i.e. twitter, athletic homepage, contest programs, etc.)

References Facebook. “Statistics.” Retrieved Jan. 25, 2010, from