Demographics. Definition Demographics is the study of the characteristics of a human population. In the business world the information gained by studying.

Slides:



Advertisements
Similar presentations
Making the Most of a Multigenerational Workforce
Advertisements

Generational Characteristics of Our Students and Ourselves Presented by David J. Sorrells, Ph.D. Coordinator of Assessment QEP Chair.
Chapter 19 Section 1  Post-World War II baby boom  As is often the case after a major war, the end of World War II brought a baby boom to many countries,
BOOMERS OUT; MILLENNIALS IN. (Eventually) MATT WELLS, SLIGHTLY CONFUSED, LOST, AND GIVING DIRECTION TO THOSE WHO HAVE MORE DIRECTION THAN I. WELL THAT’S.
Department of Management Generations in the Workplace Dr. Michael Wesson February 29, 2012 HR Liaison Network Meeting.
Closing the Generation Gap Nancy Barry Speaker – Author – Gen Y Expert nancybarry.com Author of When Reality Hits: What Employers Want Recent College Graduates.
Membership Pathways and Concerns: What does the future portend?
The Echo Boom – is the demographic phase in which a population increase is created as people born during the post-World War II baby boom have their own.
The Contemporary Multi- Generational Workforce Bahira Sherif Trask Human Development & Family Studies University of Delaware Bahira Sherif.
Targeting Generation Y And the Winthrop Student Dr. Cara Peters.
Working With Multiple Generations. Current Workforce Veterans (52 Million) Baby Boomers (73.2 Million) Generation X (70.1.
TCCTA Fall Leaders Conference October 6,  Veterans : Also called the Silent Generation, Traditionalists and Seniors, these individuals were born.
THINKING ABOUT OUR MARKET AND HOW TO TAP IT. L. Carlos Lara.
Marketing to The New 50+ Population: It’s Not Your Parents’ 50+ Population American Marketing Association Marketing Research Conference September 27, 2005.
Chapter 6 The Domestic Marketplace. Activity #1 In table groups…List all of the members of your immediate family. Next, decide which MARKET these people.
Chapter 15 Age Subcultures.
Lions of the Future How to Get Them & Keep Them Presented by: Lion Mike Baumer February 3, 2007.
Generations.
GENERATION Y Echo Boomers Millennials Digital Generation Generation Next.
Demography Population trends in history Population trends in history –The demographic transition Contemporary demography Contemporary demography –The rich.
American Life in the 1950s. America after WWII Politically Americans were focused on the Cold War and preventing the spread of Communism. However, life.
Cam Marston 2004 Wheel of Learning. Q: What do I need to know about the four generations that will impact my workplace?
Students in Today’s Schools John Bailey Director of Educational Technology U.S. Department of Education.
Section1, Studying Human Populations
AMERICA IN THE FIFTIES.
SEV5: Objectives 9.1 Describe how the size and growth rate of the human population has changed in the last 200 years. Define four properties that scientists.
Generations As Groups How Generations Grew Up. Do Now What do you know about the generations that preceded you? Do you feel like there is a level of misunderstanding.
Planning For an Unpredictable Future: How to Deal with a World of Constant Change Presented by: Kathleen E. High, M.Ed. Adjunct Career Counselor Cypress.
Closing the Generation Gap Leading Today’s Multi-Generation Workforce
Section 2.2 – Market Segmentation What You’ll Learn What market segmentation is and the four methods used to segment a market Analyze a target market Differentiate.
Managing Change in the Workplace. Workplace Supply & Demand Trends By 2010, 52% of the U.S. work force will be between the ages of 55 and 64 From 2010.
Digital Natives and Classrooms for the 21 st Century “Real Change”today is driven by technology and innovation Sid Shugarman
Jessica Babb. Professional Learning and Ethical Practice The Teacher engages in on going professional learning and uses evidence to continually evaluate.
PAST & PRESENT. Following the end of World War II, there were many changes to Canadian society and identity. As the soldiers returned home from war, they.
The Post-WWII Years U.S. Post-War Boom 1945-the 1950s.
Chapter 3 Building Strong Families
Analyzing the marketing environment and opportunities.
Generation X Americans Born from 1965 to 1976.
History of Population Growth BBC BBC video Nat Geo.
MARKET SEGMENTATION STANDARD 2. MARKET SEGMENTATION The process of subdividing a market into distinct subsets of customers that behave in the same way.
THE HISTORY OF ADOLESCENCE AS A LIFE STAGE.  Adolescence is a relatively new stage in the family life cycle.  There was no real transition period between.
Chapter 9-1.  Study of populations, usually human  Demographers study historical size and makeup of various world populations to make predictions about.
For use only with Perreault/Cannon/ McCarthy texts, © 2009 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Chapter 5 Demographic Dimensions of Global Consumer.
African Americans Alban Stievenart Sophie Blandin Monica Allison.
The American Dream in the 50’s Chapter 19 Section 2.
FAMILY IS THE BASIC UNIT AND ONE OF THE MOST IMPORTANT INSTITUTIONS IN A SOCIETY FAMILY NUCLEAR EXTENDED MORE COMMON IN USA, ESPECIALLY FOR THOSE BORN.
Population Dilemmas in Europe. The Geographic Setting One of the smallest continents in size 1/8 th of the population lives there Population Density is.
Thriving at Any Age in the Workplace Mary-Alice Ozechoski, Vice President of Student Affairs Lauren Condon, Assistant Director of Student Activities Fae.
The Baby Boom and Culture of the 1950s A brief overview…
1 Parenting Skills. 2 Parental Employment 92% of all families with children have one or both parents employed 92% of all families with children have one.
TESA – Public Relations Generational Marketing – What is it?
American Generations: Greatest, Baby Boomers, XYZ and A Carolyn Washburn, Professor Utah State University Extension.
The Power of Tweens Tara Armatas Tara Armatas Chase Duran Chase Duran George Yerkovich George Yerkovich.
Chapter 14 Age Subcultures
DAY ONE Chapter 9 The Human Population Section1, Studying Human Populations.
"On the other side of every mountain [was] another mountain." “Nations have recently been led to borrow billions for war; no nation.
Population Dilemmas. Overpopulation Overpopulation is a condition where an organism's numbers exceed the carrying capacity of its habitat. "Humans are.
GI Bill GI Bill – government paid for college for returning soldiers. Also, provided unemployment payments and money to buy homes. Many of the veterans.
Understanding movements in literature 10 th grade.
Market Segmentation Standard 2.
Human Populations.
Assistant Principal READY 2017 Dr. Gerri Martín June 2017
AMERICAN FAMILY VALUES
China’s One-Child Policy
LIFE BEYOND HIGH SCHOOL IS DIFFERENT THAN WHAT IT USED TO BE
Welcome to the 28th Annual Western Pulp, Paper & Forest Products Safety & Health Conference You Are Too Strict – You Are Too Lazy Different Generations.
Generation to Generation
Human Populations.
Increasing Ridership: Different Approaches for Different Generations
Presentation transcript:

Demographics

Definition Demographics is the study of the characteristics of a human population. In the business world the information gained by studying demographics helps determine the market. Over time populations shift and when they have different needs

This population pyramid is typical of countries in poorer parts of the world (LDCs.)

This is happening more and more in many of the world’s wealthier countries

What will there needs be?

What does it mean? The wealthier nations are aging MDCs are experiencing lower birth rates. Fewer younger consumers But even within this larger trend there are identifiable differences.

Generational Marketing / Segmentation The end of the Second World War marks a rapid growth in populations With it came an increase in consumerism as well.

The Greatest Generation Born team players ∕ Community- minded. Strong morality and standards of right and wrong. Strong sense of civic duty (they vote). Strong loyalty to jobs, groups, schools, etc. Avoid debt…save and buy with cash.

Mature/Silents Born Went through a time of conformity, but also happiness: Peace! Jobs! Suburbs! Television! Rock ‘n Roll! Cars! Playboy Magazine! The First Hopeful Drumbeats of Civil Rights Pre-feminism women; women stayed home generally to raise children, if they worked it was only certain jobs like teacher, nurse or secretary.

Mature/Silents Cont. Men pledged loyalty to the corporation, once you got a job, you generally kept it for life. The richest, most free-spending retirees in history. They are avid readers, especially newspapers. “Retirement” means to sit in a rocking chair and live your final days in peace. Strong sense of near-absolute truths.

Baby boomers Born between 1946 and The “me” generation. “Rock and roll” music generation. Self righteous & self-centered. Buy it now and use credit. Too busy for much neighborly involvement yet strong desires to reset or change the common values for the good of all.

Boomers Cont. First generation to have their own children raised in a two-income household where mom was not omnipresent. The first TV generation. The first divorce generation, where divorce was beginning to be accepted as a tolerable reality. Began accepting homosexuals. Optimistic, driven, team-oriented.

Boomers Cont. Envision technology and innovation as requiring a learning process. Tend to be more positive about authority, hierarchal structure and tradition. One of the largest generations in history with 77 million people. Their aging will change America almost incomprehensibly; they are the first generation to use the word “retirement” to mean being able to enjoy life after the children have left home. Instead of sitting in a rocking chair, they go skydiving, exercise and take up hobbies, which increases their longevity.

Generation X Born between 1965 and 1980* Entrepreneurial. Very individualistic. Government and big business mean little to them. Want to save the neighborhood, not the world Cynical of many major institutions, which failed their parents, or them

Gen X Cont. Raised in the transition phase of written based knowledge to digital knowledge archives; most remember being in school without computers and then after the introduction of computers in middle school or high school Desire a chance to learn, explore and make a contribution Tend to commit to self rather than an organization or specific career. This generation averages 7 career changes in their lifetime, it was not normal to work for a company for life, unlike previous generations. Society and thus individuals are envisioned as disposable. Beginning obsession of individual rights prevailing over the common good, especially if it is applicable to any type of minority group.

Gen X Cont. Late to marry (after cohabitation) and quick to divorce…many single parents. Want what they want and want it now but struggling to buy, and most are deeply in credit card debt. Short on loyalty & wary of commitment; all values are relative…must tolerate all peoples. Self-absorbed and suspicious of all organization.

Generation Y Born between 1981* and 2000*. Aka “The 9/11 Generation” “Echo Boomers” They are nurtured by omnipresent parents, optimistic, and focused. Respect authority. They feel like a generation and have great expectations for themselves.

Gen Y Cont. Prefer digital literacy as they grew up in a digital environment. Have never known a world without computers! They get all their information and most of their socialization from the Internet. Prefer to work in teams. With unlimited access to information tend to be assertive with strong views.

Gen Y Cont. Envision the world as a 24/7 place; want fast and immediate processing. They have been told over and over again that they are special, and they expect the world to treat them that way. They do not live to work, they prefer a more relaxed work environment with a lot of hand holding and accolades.

Generation Z / Boomlets. Born after 2001* There are two age groups right now: (a) Tweens. Age 8-12 years old. There will be an estimated 29 million tweens by (US) $51 billion is spent by tweens every year with an additional $170 billion spent by their parents and family members directly for them.

Generation Z / Boomlets. (b)Toddler/Elementary school age. 61 percent of children 8-17 have televisions in their rooms. 35 percent have video games. 14 percent have a DVD player. 4 million will have their own cell phones. They have never known a world without computers and cell phones.

Generation Z / Boomlets. Have Eco-fatigue: they are actually tired of hearing about the environment and the many ways we have to save it. With the advent of computers and web based learning, children leave behind toys at younger and younger age. It’s called KGOY- kids growing older younger In the 1990’s the average age of a child playing with Barbie dolls (target market) was 10 years old By 2000 it dropped to 3 years old. As children reach the age of four and five, old enough to play on the computer, they become less interested in toys and begin to desire electronics such as cell phones and video games. They are Savvy consumers and they know what they want and how to get it and they are over saturated with brands.