Hanyi Chen | Sidhant Gupta | Benjamin Herbert | Mingi Lim | Varun Parekh | Shreeraj Pawar

Agenda ● Organizational Background ● Issues ● SWOT Analysis ● Recommendations ● Implementation ● Results

Organizational Background Mission: Improve the lives of lesbian, gay, bisexual and transgender (LGBT) people by working to increase understanding and encourage the adoption of LGBT-inclusive policies and practices. ● Membership of 1.5 million members nationwide ● Influential in the passing of major LGBT-related laws and reform (e.g. Prop 8, ENDA) ● Looking to expand footprint into Southeast and Midwest regions

Issues ● Poor penetration in young professionals market ● Lack of social media presence ● 2 nd best when pitted against Promo (main rival) ● No streamlined mailing process ● Regional Concerns from St. Louis residents

Recommendations ● Cohesive CRM Strategy ●Strategic Partnership with Local Companies ●Collaboration with LGBT Student Organizations ● Host Events: Catering towards the young professionals

Implementation 1: Cohesive CRM System

Implementation 2: Student Organizations Partner with LGBT Student Organizations from local universities ● Co-host LGBT awareness events o Informal events in bars/restaurants  Social engagment with university students  Possible recruitment base o Formal informational events  WUSTL Safe Zones: gender neutral pronouns training ● Open the doors for the Future!

Implementation 3: Corporate Outreach

Implementation 4 ： Events ● Have Fun! Her HRC presents the music of the 80's ● Walking Tour and Brunch ● Special Film Screening & Panel Discussion of The Circle ● Celebrating Families ❖ Preparation Cost ❖ Event Duration ❖ Tickets Price ❖ Attractiveness ❖ Influence ❖ Benefit

Solution Overview For HRC St. Louis to grow its overall general membership/recruitment it should implement... ● Cohesive CRM Strategy ●Strategic Partnership with Local Companies ●Collaboration with LGBT Student Organizations ● Host Events: Catering towards the young professionals