Competition Big 5, Fred Meyer, Play it Again Target Markets Market Segmented ○ Demographics, Psychographics Positioning Mid-High End Sporting Goods Recommendations Advertising, Distribution, Administrative Operation
Located on Northwest 2 nd St in Corvallis. Dual locations (outdoor sports and bike shop) Opened in 1972 and is independently owned and operated. Outdoor sports shop Outdoor sports shop Demo and rental shop
Local Interest for Sports Multiple locations Outdoor activities appropriate for Corvallis
Rentals and Lessons Employ a specialized person in specific departments Could lead to more rentals; lead to better staff- customer relationships Timeline Our goal is to have employees and rental/lesson package offered in September Cost Difficult to determine numerical costs Costs will come from hiring and training new employees
Website Needs updating Include products Purchase for pick up Timeline Process will start immediately Finished product by June Costs Hire an OSU student for a reasonable price OSU Market Not even presence on campus Advertise in Barometer for 6 months ○ Offer 5% off purchase coupon Timeline Campaign will start at the beginning on Spring term Cost 6 month print ad costs roughly $1,500
Social Media Update Facebook account (last update was Feb 3 rd ) Post biweekly Post Facebook only promotions Timeline Immediately Cost Free Hours of Operation Current hours are not conducive to customer’s hours ○ People with high incomes work during the day Stay open until 8 PM every day Timeline Immediately Cost It will result in 16 hours weekly added (utilities, wages, etc)
Immediately Start website updating Facebook updating Hours of Operations First four months Finish website Start Barometer ad campaign By six months Have trained employees for the lessons program
16 extra hours per week Wages Utilities Roughly $500 for website update Cost for specialists time (training) $1,500 for six month Barometer ad campaign Wages for out of shop events, demos, etc