2005/9/4 1 PJ Yang, ATM-B, CL Sept. 4, 2005

2005/9/42 Outline  Basics of Evaluation  Advanced Techniques  Some tips after practicing

2005/9/43 Evaluation  Can we prepare for the Evaluation Contest?  No!  YES!  “Let’s Do Evaluation” –  “Let’s Enjoy doing Evaluation”  Not coming here to WIN but to enjoy the game,  To help the speaker become a more effective speaker  To train myself to become a better evaluator

2005/9/44 Techniques often been used  Top-Down Approach  Bible approach  Content  Delivery  Wordings  Sandwich approach: Merit – Weakness – Merit  AIDA - Attention 、 Interest 、 Desire 、 Action

2005/9/45 Where to focus on - Preparations  You have only less than 3.5 minutes to talk……  Rule of Three:  Sandwich approach: Merit-Weakness-Merit  Content, Delivery, Wordings  Practice more on the analytical capability (40%)  Listening and Observation  Illustrate your suggestions in details & specifically  Build up connections to the speaker, the audience and the judges

2005/9/46 Samples of Opening  It’s my honor to evaluate xxx’s speech.  Ladies and Gentlemen, Honorable judges and Distinguished guests, Contest master…….  It’s a pleasant experience to listen to xxx’s speech because it’s so humorous and meaningful.  “To be or Not to be”. Yes, the speaker was hesitating in making a choice, but in the end he did make a decision and strided out of his comfort zone….  A speech starting with a joke is easy to win audience’s attention. But sometimes, it’s easy to lose the focus too. However, the speaker managed to keep the audience in concentration, and also keep the speech in focus.

2005/9/47 To Be and Not To Be  Do NOT say  You didn’t ……  You should have……  You failed to……  Do say  What I believe  My reaction was  I suggest that

2005/9/48 Ending  Summary  Echo  Focus on key points (again, the rule of three)

2005/9/49 Advanced Techniques: B2B  No Magic, Only Basics  Magic comes from Basics  B2B  Be Yourself  To the points  Be Different