PUBLICITY CENTER CENTRAL WASHINGTON UNIVERSITY Lola Gallagher MANAGER Justin Beckman SENIOR GRAPHIC DESIGNER Mindy Holliday MARKETING SUPERVISOR.

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Presentation transcript:

PUBLICITY CENTER CENTRAL WASHINGTON UNIVERSITY Lola Gallagher MANAGER Justin Beckman SENIOR GRAPHIC DESIGNER Mindy Holliday MARKETING SUPERVISOR

Professional Staff 3 Student Employees Summer Interns 3-5

MISSION STATEMENT The Publicity Center offers a full slate of services to promote campus events, programs and departments while providing real world experience to student employees through hands on skill development, professional mentoring and portfolio development. We strive to deliver high-quality services and award-winning products to increase awareness and pride in CWU's student life programs; and to impact students' personal and professional development by providing an inclusive, creative and challenging environment in which to learn outside the classroom.

WHAT WE DO Design Writing Advertising Online & Digital Media Street Team Consultation Production

HOW WE DO IT Funding from S&A allows: Centralized office for design and marketing for campus programs Professionally mentored student employment and internships related to majors Campus and community partnerships Annual surveys of staff and clients to respond to changing needs

WHY PUBLICITY? Specifically established and funded to support S&A departments and programs Efficient use of S&A fees maximizes limited resources Students gain hands-on experience and build professional skills – through employment AND through collaborative efforts Works with CWU Public Affairs to support university graphic, editorial and media standards and guidelines

GRAPHIC DESIGN & DIGITAL MEDIA Broad range of projects across campus Experience working with clients Engage in research and idea development Layout and design Printing and production Alternative media, social marketing, site specific projects Creative budgets

SUMMER INTERNSHIPS

88.1 THE ‘BURG

WELLNESS CENTER

CAMPUS ACTIVITIES

CRANKSGIVING

MARKETING, ADVERTISING & MEDIA RELATIONS Working with clients and students Resources Partnerships Media relations Purchasing / producing advertising Wildcat Access

MEDIA AND PUBLICATIONS

MEDIA PARTNERSHIPS

RESOURCES

WILDCAT ACCESS

HYPE

cwuhype.wordpress.com

PUBLICITY CENTER CENTRAL WASHINGTON UNIVERSITY