Communicating NEPAD better by Maureen Nkandu

How do we communicate? Report on events. Not much context Cluttered, technical language and Jargon Use limited platforms/channels Mix up target audiences Do not use key global events to convey NEPAD message Do not use comms unit effectively Weak internal comms

Challenges Budget Limited understanding of what comms is all about; Capacity No standard comms procedures

Target audience 1: Governments Target audience 2: Donors/Funders Target audience 3: Partners and RECs Target audience 4: Civil society Target audience 5: Media Target audience 6: NPCA staff Target audience 7: Public Who should we be talking to

Communications Training Messaging tools and channels Understand our audiences Results based reporting of events Showcase impact/success stories Improve internal comms structures Improve media relations How can we communicate better

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