1Word of Mouth / Buzz 2Recent reading / internet measurement 3How to access WMG resources.

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Presentation transcript:

1Word of Mouth / Buzz 2Recent reading / internet measurement 3How to access WMG resources

For further information:

1Word of Mouth / Buzz 2Recent reading / internet measurement 3How to access WMG resources

What resources can we provide and how can you access them?

Syndicated information EMS (European Media and Marketing Survey) BE Europe European Opinion Leaders Survey Financial Surveys PICS Global Capital Markets WMG Studies Driving Brand Enhancement The Influentials

Proprietary data Industry studies Advertising effectiveness Bespoke client research Don’t forget to ask

DOs & DON’Ts Know your objectives Make sure to use the right information Use the right media mix Consider environment as well as numbers No survey provides total readership Utilize the knowledge of the WMG research teams

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