OUTREACH: Connecting With Your Community Develop and Implement an Outreach Plan Crafting The Message 2.

Objectives of Lesson Two 2 Understand your audience and their needs Decide what you will say Consider the language you will use

Objectives of Lesson Two Cont. 3 Targeted Outreach Targeted Outreach Basic Elements Basic Elements

Who is your audience? 4 4 Program Partners Participants Employers

What are the needs of your audience? 5 Employment Employees Linking & Leveraging Participants Community PartnersEmployers

6 What will you say to potential participants? Participants Employment

Examples of Participant Outreach Messages and Methods – Example One

Examples of Participant Outreach Messages and Methods – Example Two The American Indian Center of Indiana, Inc.

Checklist – Targeting Participants 9 Participant eligibility requirements Scope of grantee services and activities Benefits of services

10 Checklist – Targeting Participants continued Participant process/ flow Grantee background Visuals Contact Information

What will you say to community partners? 11 Community Partners Linking & Leveraging

Examples of Community Partners Outreach Messages and Methods – Example One 12

Examples of Community Partners Outreach Messages and Methods – Example Two 13

Checklist – Targeting Community Partners 14 Referral Process Grantee services and activities Benefits of partnership Information Sharing Agreement/ Release Forms

What will you say to employers? 15 Employers Employees

Examples of Employer Outreach Messages and Methods 16

Checklist – Targeting Employers 17 Follow-up and retention supports Employer services and benefits Work experience/ On-the-job training Free services

What language is best to convey the message? 18 Speak their language Tribal Specifics Culture Values Identity

What language is best to convey the message? 19

What language is best to convey the message? 20 Work Experience On the Job Training OJT Employment & Training Program Indian & Native American Program INAP Section 166 WIA JTPA CETA WEX

What language is best to convey the message? 21 Focused

End of This Lesson 22 Advance to Next Lesson Performance Enhancement Project Return to INAP Website