Developing a Value Proposition: Enthusiasts Auto Marketplace GLOBAL E-COMMERCE CAMERON TEDDER

Strategy Focus Differentiation ◦Seek to offer a different product to a targeted segment of the market ◦Tailor to specific needs of a subset ◦Smaller customer base, but highly attractive to those who seek it

Targeted Segment Enthusiast Auto Market ◦Not for everyday buyer ◦Connects buyers and sellers of enthusiast vehicles ◦Those looking for sports/race cars, classic cars, luxury vehicles, offroad vehicles, anything unusual

Key Benefits Offered Focused ◦By emphasizing enthusiast cars, we create a more streamlined car-buying method for those seeking unordinary or collectible vehicles. ◦Eliminate need to sift through uninteresting listings on regular auto sales websites ◦For sellers, helps to distinguish their offering compared to those listed elsewhere Creates Connections ◦We help connect buyers and sellers in a market that relies on word of mouth, scattered internet forums, and poor representation in traditional online marketplaces for vehicles.

Unique Capabilities Online Experience ◦We seek to move the sales of unique vehicles onto a streamlined online service making it easier to connect buyers and sellers Unique Services ◦No other website caters to the enthusiast market

Value Proposition We create value for customers by facilitating the buying and selling of enthusiast vehicles in a convenient, online marketplace. We seek to create repeat customers via our streamlined service and by providing a selection of listings not found anywhere else. Many enthusiasts make purchases on a whim, so this mix creates opportunities for “window shopping” that can turn into more sales for our customers. Sellers now have the power of a marketplace designed to showcase what makes their vehicles unique.