February: Black History Month Black History Month In 1976, President Gerald Ford officially recognized the annual celebration of achievements and central role of African Americans in U.S. history. Black History Month celebrates culture and heritage in correspondence with U.S. history. This month reminds, educates, and inspires the public. Importance “I had no idea history was being made, I was just tired of giving up” -Rosa Parks "I am where I am because of the bridges that I crossed. Sojourner Truth was a bridge. Harriet Tubman was a bridge. Ida B. Wells was a bridge. Madame C. J. Walker was a bridge. Fannie Lou Hamer was a bridge.” -Oprah Winfrey, Black History Month Activist

The 40.7 million estimated African American residents in the U.S. make up 13.5 % of the total U.S. population. The influence this 40.7 million has had on the growth of America has changed the course of history. Madame CJ Walker was the first self-made woman to become a millionaire. George Washington Carver was able to create nearly 300 products from peanuts *Information found at History.com Jackie Robinson paved the way for African American athletes in the United States.

Your Support Matters Teaming up with Incite to create a campaign will help educate the public about the impact and importance of African American history. By connecting your brand with the movement to spread awareness in [CITY NAME], you can inspire change and demonstrate your commitment to culturally educating our communities.

Coca-Cola’s “BE” campaign was launched in support of Black History Month. The campaign’s message is to not focus on the past, but look towards the future.BE With icon’s like Lebron James, Kadir Nelson, and Musiq Soulchild, the campaign was a success. Coca-Cola used signage with messaging supporting the campaign to engage clients and employees in the month’s celebration.