RadioGAUGE Regional Insight Injury lawyers (2 campaigns)

Slides:



Advertisements
Similar presentations
Background and outputs. Why did we build RadioGAUGE? % of brands spending £100k+ leaving radio doubled between
Advertisements

RadioGAUGE is a system for growing radio advertising revenue through groundbreaking research.
Public Service Ads What are they?. A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio,
How does it work? The evidence for radios effectiveness.
A broadcasters campaign Cross-platform ad effectiveness research.
January 12 th, 2012 MA Ad Critique Workshop. 2 Intro & General Advice Critique Approach Sample Framework Marketing Objectives Advertising Strategy Execution.
Blackberry April Key Campaign information Environment/Panels Key Campaign Objectives Other Media 5 P500’s 16 P450’s Transvision M4 Tower and Marylebone.
Google March Key Campaign information Environment/Panels Key Campaign Objectives 121 Rail 48 Sheets + Transvision +12 Roadside 48’s Increase awareness.
MasterCard October Key Campaign information Environment/Panels Key Campaign Objective 162 Rail 48 Sheets 79 Roadside 48 Sheets M3 and A3 Towers.
Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.
Radio: The Online Multiplier Key Findings. Background Why we conducted this study 1.
How it works – Step 1: The data Pre 16 weeks Campaign 2 weeks Post 12 weeks Nielsen DME have access to volume weekly sales data (from actual transactions)
The Proof 1 Newspapers reveal their unrivalled ability to increase the numbers of buyers who would ‘definitely consider’ a ford.
The business case for newspaper advertising A part of the media mix Finance / Motors / Food / Drink / Pharmaceuticals / Cosmetics & Toiletries / Petcare.
RadioGAUGE Regional Insight Entertainment (out of the home)
RadioGAUGE Regional Insight Campaigns targeting young people (16-19)
Premium Ad-Formats: A price worth paying? Tim Lumb Research Manager, UK March 2012
Designing Advertising Programs (14) MAR 331. Designing Advertising (14) Select advertising objectives. Develop an advertising budget. Develop message.
The Power of Magazine Advertising for brand building 1.
Understanding radio listening amongst children 4-16 An analysis of supplementary data taken from RadioGauge.
Morrisons October Key Campaign information Environment/Panels Key Campaign Objectives Other Media 5000 Roadside 6 Sheets 500 Rail 6 Sheets Increase.
Newspaper Creative Benchmark Report Medibank Private Pet Insurance June 2011.
Measure the total value of your Display Campaigns View-Through Conversion Reporting on the Google Display Network.
Tailored awareness campaign through local media. Background Campaign from The Department for Communities and Local Government collaborating with Media.
Introduction Mobile apps have become a major part of the smart phone users daily lives There has been a large increase in app usage Mobile advertising.
Ckone Case Study: Across the Galaxy and Kiss Network Delivering a multi-platform solution A Multi-Platform Solution On-Air competition: three weeks of.
Press Advertising - Radio Times Christmas Issue Reason for advertising: Good brand awareness during a key booking period when the new Guide is historically.
Stella Artois March Key Campaign information Environment/Panels Key Campaign Objective Sheets Change perceptions of Stella Artois through.
Emirates April Key Campaign information Environment/Panels Key Campaign Objective Cromwell Rd o/b 1000 M3 Tower Marylebone Tower Strengthen perceptions.
YouGov Public perceptions August Outdoor advertising can give advertisers strong links with sporting events Outdoor advertising helped make London.
CrossMedia™ Methodology CrossMedia™ uses a multiple regression modelling technique to isolate the effectiveness of all the individual media involved in.
How does it work? The proof of radio’s effectivess.
Creative Strategy: Planning and Development
Birdseye Field Fresh March Key Campaign information Environment/Panels Key Campaign Objectives sheets sheets Drive perceptions that.
Radio. It’s A Love Thing Brand Campaign Launch Brand Campaigns – RADIO. IT’S A LOVE THING 2013 – When You Advertise on Radio, They Hear.
The Proof 1 The business case for newspaper advertising as part of the media mix.
The EIAA Presents European Online Advertising Effectiveness Study October 2004.
Adding SubtractingMultiplyingDividingMiscellaneous.
TV only sales effect As TV activity was a national campaign a model was constructed. Expected sales was based on previous sales (data adjusted for seasonal.
Wickes July Key Campaign information Environment/Panels Key Campaign Objectives Other Media 109 Roadside 48 Sheets Drive Wickes brand awareness,
KETTLE ® Chips: Effectiveness 1 How newspaper advertising stimulated a 20% increase in sales of KETTLE ® Chips.
RAEL FIRST STUDY WirthlinWorldwide PERSONAL RELEVANCE, PERSONAL CONNECTION Wirthlin Study.
Effective Frequency. Radio Campaign Weights Common practice amongst agencies when planning an average weight campaign has been to run at 4 OTH a week.
PowerPoint Commercials Your Name Date Class Period.
RadioGAUGE Regional Insight Education (3 campaigns)
Harnessing the power of Radio to drive response Best practice Radio creative.
Sales evaluation by dunnhumby
Measuring Radio campaigns
Naked Juice Research June 2016.
Presentation of results
Radio: The Online Multiplier
Control Region: Manchester
DISNEY ‘Disney Life’ Background Campaign Details Idea
Presentation of radioGAUGE Results
Why digital newsbrands deserve their premium
Understanding radio listening amongst children 4-16
HALIFAX ‘Top Cat’ Background Idea Campaign Details
بسم الله الرحمن الرحیم.
Radio. It’s A Love Thing Brand Campaign Launch.
DFS ‘Great Brits’ Background Campaign Details Idea Plan
Persuasion Is All Around You!
CASE STUDY – VOLKSWAGEN
CASE STUDY – MAX FACTOR Get The Look Background
Adding with 9’s.
Adding with 10’s.
Proving the value of the quality media environment
Just For Men The challenge What we did The results Coombe
Adding ____ + 10.
Optimizing an Advertising Campaign
BAUER MEDIA INCREASED AWARENESS AND CONSIDERATION
Presentation transcript:

radioGAUGE Regional Insight Injury lawyers (2 campaigns)

On average, personal injury lawyers campaigns have seen an uplift of 104% in awareness levels Ad Awareness Average uplift in ad awareness, listeners vs. non-listeners Source: radioGAUGE 105 % uplift

Radio on average increases brand relevance by 71% for personal injury lawyers campaigns Brand Relevance Average uplift in “this brand is for people like me” score, listeners vs. non- listeners Source: radioGAUGE: strongly agree scores 71% uplift

Radio increases brand consideration by 38% for campaigns from personal injury lawyers advertisers Brand Consideration Average uplift in brand consideration, listeners vs. non-listeners Source: radioGAUGE: strongly agree scores 38% uplift

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.