Suppose you are going to make a questionnaire to find out what people think of a new sports drink. We might want to know the following: The age of the people. How often they do sports. How often they buy sports drinks. If they liked the new drink. How much they think the drink should cost?
1. How old are you? It is not polite to ask this to a person you don’t know. 1. Please tick the box for your age group. Under Over 40
2. How often do you do sports? The responses are not clear and some are missing. Now and thenSometimesQuite often 2. How often do you do sports. NeverOnce a week Twice a week More than twice a week
3. How often do you buy sports drinks? Should have a choice of answers. 3. How often do you do buy sports drinks. NeverOnce a week Twice a week More than twice a week
4. Don’t you agree that the new sports drink is very good? This is a leading question. 4. What did you think of the new drink? Didn’t like itLiked it a little Liked it a lot Excellent
5. How much do you think the new drink should cost? The responses overlap. 50p or less50p - £1£1 - £1.50Over £ How much do you think the new drink should cost? Less than 50p51p – 99p£1 - £1.50Over £1.50
It is not polite to ask. The responses are not clear. Some responses are missing. Should have a choice of answers. Leading question. The responses overlap.