By: Ehsan Khodarahmi L7

 Explain the concepts, processes and benefits involved in developing integrated communications plans  Marketing communications objectives, strategy and plan development

 Developing appropriate messages and themes, given the target audience, a set of brand (or corporate values), a set of communication tools and the plan objectives  Select and evaluate appropriate media for the integrated communications plans

The concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its business and marketing objectives. The marketing communications environment is changing

Mass markets have fragmented, causing marketers to shift away from mass marketing Media fragmentation is increasing Improvements in information technology are facilitating segmentation Planning process =>

 Sender  Message  Media  Receiver  Encoding  Decoding  Response  Feedback  Noise