MDAS and Eyeblaster Road Show. Agenda TimeDescription Presented by 0930 – 0935Welcome – Intro MDAS 0935 -1000Rich Media Basics Eyeblaster 1000 – 1025.

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Presentation transcript:

MDAS and Eyeblaster Road Show

Agenda TimeDescription Presented by 0930 – 0935Welcome – Intro MDAS Rich Media Basics Eyeblaster 1000 – 1025 MSN and Windows Live rich media opportunities Review of global adoption of Windows Live Messenger half banner expandable video player MDAS 1025 – 1045 How to plan a rich media campaign What to consider at the brief level and at ad creation level so that you will achieve desired metrics. Eyeblaster 1045 – 1100 Break 1100 – 1130 Understanding rich media reporting - Definition of terms and Eyeblaster Analytics (Online reports, Campaign Monitor and Microsoft Excel Plug-in Tool) Eyeblaster 1130 – 1145 Global Trends Review most popular formats such as expanding, video with creative showcase. Adoption of rich media in vertical sectors Eyeblaster

Agenda TimeDescription Presented by Global Trends Review most popular formats such as expanding, video with creative showcase. Adoption of rich media in vertical sectors Eyeblaster MSN and Windows Live rich media opportunities Review of global adoption of Windows Live Messenger half banner expandable video player MDAS Break How to plan a rich media campaign What to consider at the brief level and at ad creation level so that you will achieve desired metrics. Eyeblaster 12: :30 Understanding rich media reporting - Definition of terms and Eyeblaster Analytics (Online reports, Campaign Monitor and Microsoft Excel Plug-in Tool) Eyeblaster