Call for more collective action in the new software industry David G Messerschmitt University of California at Berkeley Helsinki University of Technology David G Messerschmitt University of California at Berkeley Helsinki University of Technology

Technology fault lines

Uses fault lines

Collective action: mission statement Focus the software industry’s attention and resources on providing greater value to the user and consumer

Source: American Consumer Satisfaction Index, 2006

Source: Harvard Business Review, May 2003

Source: New York Times, April 17, 2007

Collective action: mission statement Focus the software industry’s attention and resources on providing greater value to the user and consumer

Collective action: mission statement Focus the software industry’s attention and resources on providing greater value to the user and consumer

Source: New York Times, March 12, 2007

Processing/storage/communication services Application components Diversity of applications Common representations/services Diversity of technologies Source: Messerschmitt and Szyperski, Software Ecosystem, MIT Press, 2003 Industry architecture

Mobile: What users want Lots of applications Participate in those applications with all other (fixed and mobile) users Location transparency Lots of applications Participate in those applications with all other (fixed and mobile) users Location transparency

Source: Ben’s Guide to the U.S. Government for Kids, U.S. Government Printing Office

Collective action: mission statement Focus the software industry’s attention and resources on providing greater value to the user and consumer

Elements of collective action 1.Knowledge gaps 2.Human resources 3.Complementarities 4.Structures and processes… –Capture user innovations –Orderly evolution of technology 1.Knowledge gaps 2.Human resources 3.Complementarities 4.Structures and processes… –Capture user innovations –Orderly evolution of technology