Yasuda Women’s University Business Project and Presentation

Written Business Proposal Research a local business and make recommenda- tions for how the company’s products or services can be success- fully marketed to Japanese customers or clients.

Your target audience can be: Japanese tourists visiting Victoria OR Japanese people living in Victoria temporarily (like students) OR Japanese people living in Japan. If this type of business opened in Japan, how would you market it?

Preparing the Proposal Teams will be assigned a Victoria company. Each team will have to: Visit the business to conduct on-site research Interview an employee at the site Do additional research: – Create a survey (5 or more questions; interview 8-12 people) – Look at other similar businesses

Victoria Harbour Ferry

Mountain Equipment Co-op (MEC)

The Local General Store

The Purpose of this Project 1.Increasing cross-cultural awareness by meeting Canadian business people 2.Understand the importance of teamwork 3.Learn how to create a business proposal in English 1.Develop the skills to deliver an effective formal business presentation in English

The Process Teams will work together on the first draft of each section. Your teacher will make recommendations for improvements. Final draft is due Wednesday, March 23.

Assignment Due Dates AssignmentDue Date Internet research exerciseFriday, March 4 Work plan, mission statement, goalsMonday, March 7 Interview questionsWednesday, March 9 Survey questionsThursday, March 10 Background informationFriday, March 11 Survey resultsMonday, March 14 Research resultsFriday, March 18 References / Thank you notesMonday, March 21 Action itemsTuesday, March 22 Final draftWednesday, March 23

Final Draft Submit via or flash drive on Wednesday, March 23 Final draft must include: a.Cover page (name of the project, names of team members) b.Table of Contents c.Group Mission Statement

Final draft continued d. Overview of the project e. Research and results f. Action items (recommendations based on research and results) g. Reference page

Successful Meetings (Market Leader) Vocabulary 1.swimming goggles 2.adapt 3.launch 4.aim 5.target (verb) 6.on balance 7.gap in the market 8.sales outlet

1.Swimming goggles: 2.adapt: to change something to make it suitable for a different purpose 3.launch (noun & verb): when a new product, book etc. is made available or made known 4.aim: something you hope to achieve by doing something

5. target: select as an object of attention or attack 6. on balance: with all things considered; overall 7. gap in the market: a product or service that does not exist, so that there is an opportunity to develop that product or service and sell it 8. sales outlet: a shop through which products are sold