explorestockholm A mobile Internet tourist service

____________________ ______________ Introduction The Goal The Result Sharp test for public use Not an SMS solution

____________________ ______________ Outline How the service works The technology behind the service Why this solution

____________________ ______________ THE VIDEO

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The Service from the user’s Viewpoint

____________________ ______________ Description Developed with XHTML and active Scripts Accessible with any terminals  Mobile Phones  PDAs  Laptops, Desktops Internet Server Database

____________________ ______________ Structure of the service Language page Start page Guided tours pageSearch pageArea listing page Information page Mail a friend page Confirm mail page = forward links = backward links

____________________ ______________ Structure – search option Keyword Faster way: Area listing

____________________ ______________ Structure – Guided Tours Interactive Important information

____________________ ______________ Desktop version

____________________ ______________ Opportunities More guided Tours (themes)  18 th century... Maps  Easy extensions Synthesized voice Languages

Technology Behind the Service

____________________ ______________ Technology Behind the Service Content Studio  Content Management System  Built in development environment  Web-based database driven system  Helps to build, deploy and maintain Internet sites  Based on Microsoft.Net Enterprise Server

____________________ ______________ Technology Behind the Service Why Content Studio?  Department of Culture already uses it  Easy to update service  Powerful tool

____________________ ______________ Long term sustainability Content Studio already in the platform XHTML is recommended standard XHTML MP in mobile phones

____________________ ______________ User Access Variety Internet based service Internet access plus HTML browser Terminals are used in different context Differences in hardware

____________________ ______________ Device Detection Content must be adapted Software detects type of terminal

Why this solution?

____________________ ______________ Why this solution? Major constraints: Low costs Use existing database Accessible in the user’s terminal Should fit into the existing technology platform

____________________ ______________ Why this solution? Rejected solutions: Speech SMS Rental of advanced equipment Installment of expensive equipment Solution given these constraints: Internet based tourist service

____________________ ______________ Why this solution? What about the users? Intuitive user interface Few users today Many users tomorrow!

____________________ ______________ Why this solution? ”...Internet will be more and more used in the mobile phone. …where ever you are you will always have Internet access.” Chairman of Morgan, an Mobile Industry Organisation ” In Sweden we are going to sell about 3 million mobile phones this year.” According to the Industry Organisation, MTB ” Today more than 1 million Swedes browses the Internet on their mobile phone”. Editorial of Computer Sweden

____________________ ______________ Why this solution? The industry standard is converging towards XHTML

____________________ ______________ Why this solution? Given the constraints Intuitive user interface Many users tomorrow! Industry standard

____________________ ______________ Limitations Lack of a professional survey Not as many users as with SMS Only one guided tour

____________________ ______________ Strengths Unique database Fully functional service Operator Independency Long-term viable solution Support of all Internet accessing devices User-friendly

____________________ ______________ Opportunities and the Future Tourist Portal IT-capital of the world Business Intelligence

____________________ ______________ Conclusion Goals were reached We are satisfied Satisfied principals