Social Media Marketing Plan By: Lindsay Buchanan

Current Social Media Company Website Company Facebook Profile -basic layout/ little to no design elements -large, hard-to-read blocks of text -spelling/grammar errors present -little variation with size and color -no accommodation for smartphones and tablets -broken links -unclear map -165 likes, 65 views, 9 reviews -Inconsistent posts -most recent: January 9 th, About page has appropriate information -Banner photo is busy and unappealing -Little to no photos available -No direction for content

Competitor Profile Chromalox Zoppas Main WebsiteFacebookTwitter -clear graphics -easily navigable -informative and succinct content -social media links --optimized for tablets and mobile -359 likes -clear company description -frequent posts (2-3 posts/wk) -complelling photos and information -124 followers, 6 likes -content, images, and company information consistent Facebook -effective at cross-marketing with Facebook and YouTube -Working company hashtag -main website needs improvement -company information is clear and informative -poor readability -not visually appealing -no social media accounts

Improvements Company Website -More modern, user-friendly layout -Create functioning map to better describe company relations -Break-up content into more readable blocks of text -Add more appealing visual elements -Add interactive product catalogs with 3-D models and dimensions -Optimize layout for all devices -Publish findings in monthly/yearly reports Facebook -Post 3 times per week -Consistent profile and banner images across all social media platforms -Generate interesting content -Determine best time to post and what to post through Facebook Analytics -Publish findings in monthly/yearly reports Twitter -Post 2-3 times per week -Consistent profile and banner images across all social media platforms -Use tweets to promote company websites and other social media -Determine best time to post and what to post through Twitter Analytics -Publish findings in monthly/yearly reports

Improvements LinkedIn YouTube -Create profile using consistent company information -Use consistent profile and banner images across all platforms -Post all current business information, such as new product lines, company announcements, charitable involvements, etc. -Publish findings in monthly/yearly reports -Create videos with interesting, relevant content 1-2 times per month -Videos should be 5-7 minutes in length -Promote all videos on Facebook and Twitter -Videos should contain company information while being creative, informative, and entertaining -YouTube Analytics should be utilized to track views and develop ideas about what content is most important to viewers -Publish findings in monthly/yearly reports

Calendar

References "16 Stats That Prove Social Media Isn't Just a Fad [New Data]." 16 Stats That Prove Social Media Isn't Just a Fad [New Data]. 6 June Web. 20 Nov "2014 Social Media Marketing Industry Report." Social Media Examiner RSS. 18 May Web. 20 Nov "Chromalox." Chromalox. Web. 15 Nov "Why Social Media Matters to B2B Marketing." Business Content Newsletter Content. 19 Aug Web. 20 Nov "Zoppas Heating Element Technologies." Zoppas Heating Element Technologies. Web. 15 Nov