Business writing 齐丹媛： 英语（商务方向）本科 1-3 班

Question? What can be thought as a business writing? ? Contract? Business report? Memo? Meeting materials? Press release? Technical description or operating instruction? Questionairs? Visual techniques?

Introduction to this course Function of business writing The layout of the book Business writing & academic writing Writing as a process& writing as product Criteria of effective business writing Cultural factors in business writing basic pattern of business writing Ethical issues in business writing

Function To inform To persuade To entertrain

The layout of the book Part 1 Part 2 chapter 2-3 Part 3 chapter 4-9 Part 4 chapter Part 5 chapter Last chapter

Criteria of effective business writing 1. courtesy 2. correctness 3. conciseness 4. clarity 5. concreteness 6. completeness

Cultural factors organization Colorful language Dates Religion

Ethical behavior involve four principles Honesty Integrity Fairness Concern for others