January 2016 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 46 minutes each day in January % (3hrs 22min) of this viewing was live with the other 11% (24 min per day) time shifted. Total Viewing January 2016 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

25-44 yr olds watched 3 hours 4 mins of TV every day in January 2016 Average Minutes Viewed Daily January 2016 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 59%. The vast majority of viewing is to live TV. The % of live TV viewing has dipped slightly year on year of individuals and remained static for yr olds. TV Viewing Live v Time shift Year on Year Jan 2016 – Jan 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Jan % Jan %

TAM Ireland subscribing channels reached 92% of housekeepers, 91% of housekeepers with kids, 89% of ABC1 adults and 87% of yr olds each week in January Weekly reach of TAM Ireland subscribing channels January 2016 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Average Monthly Commercial Impacts January 2016 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Top 10 Advertisers January 2016 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 HYUNDAI IRELAND 3 BSKYB LTD 4 TOYOTA IRELAND 5 RECKITT BENCKISER 6 EIR 7 ALDI STORES LTD 8 VIRGIN MEDIA 9 HEALTH SERVICE EXECUTIVE 10 AN POST