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 Content Strategy  Objective Of Product  Competitors  Target Audience  How to target  Way to target  Analysis of Situation  Reports

 Content strategy always focuses on the planning. Content not only includes the words on the page but also the images and multimedia that are used. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website.  On your web site Content always says something to your valuable customers.

 Always be aware about Competitors.  Analysis about their strategy.  Be a part of their of them.  Best practice is to get SWOT analysis i.e Strength, weakness, opportunity, Threads. Track a list of their achivements

 Your Product object should be clear.  Example: If we talk about Blogging for cameras then objective should be like to give clear view of the camera to your audiaance who like to search about camers. It can be like how to start camera, how to click good photos etc.

 Who will be your target audience ?  You should be aware about AGE/ Location/ Sex. Get always social with your target audience. Best way to be social your content should be on social sites like facebook,twitter, linkdn etc

 Offline and Online  Paid service  Google searches  Mouth of word  Refuel program  Find where is your cup of tea, join blog post  Share comments, attract on the social network.

 Mix media  Online Social media  Online banner ADS  Bulk SMS  Voice Calls  Group messaging  SEO on Google searches

 Track reports  Online Visitors  Real time visitors  Geographic Location  Top Referrals  Traffic Source  Top Locations

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