By Chloe Glencross

Bauer Media Group Bauer Media Group is an internationally prominent media production group, holding the titles of leader in its market and biggest magazine producer. Its headquarters is located in Hamburg of Germany and is said that they sell more than three-hundred magazines in twenty various countries. It’s most prominent music magazines are Q, Mojo and Kerrang! All images found on Google, all information found or Wikipedia.

Bauer Media Group As well as music magazines, they also run several TV channels or series and radio stations such as Kiss, Magic and Smash Hits. According to their website, their Ethos is to maintain hope for a future and to help as they are a family run business. Their annual turnover is around 2.3 billion euros. Brauer Media Group website screen-shot

Bauer Media Group The styles that Bauer uses in their music magazines do not usually resemble each other as they are often acquired by the company via buying out smaller companies. However, they do have a common colour scheme of red, white and black which could indicate a sense of maturity with a modern feel or could instead indicate a stereotypical rebellious youth.

Formerly known as IPC Media, an acronym for International Publishing Corporation. They are based in London, England of the United Kingdom. It was formed in 1963 when the three leading magazine publishers at the time: George Newnes, Odhams Press and Fleetway Publications combined with Mirror. Its annual turnover, also known as revenue in 2012 was £2,094 million or $3,281 million. All images found on Google, all information found on or Wikipedia.

Their target audience are middle to upper class women in general. Most of the magazines they sell are around the theme lifestyle and they don’t appear to sell other types of products. The common style between their music magazines, NME and Uncut, is the colour scheme red, white black and sometimes yellow (weekly). NME’s genre is rock while Uncut is Americana, hence why obscurer artists make the main story.

Their Ethos and Aim are related to Community and education (supporting a local charity), involvement of employees(community volunteering/ fundraising/ payroll giving), sustainability ( considering effects of buildings/ employees/ supply chain) which is found according to their website. Times Inc. website screen-shot

Anthem Publishing was established around the year 2003 by Jon Bickley, Simon Lewis and Paul Pettengale, all three of who had experience within the media industry already. They are based in Bath, England of the United Kingdom. Their overall annual turnover and revenue is about £3.3 million. Their Ethos All images found on Google, all information found on spx or Wikipedia. spx

Anthem Publishing do not appear to produce media outside of magazines, though outside of music they also focus on food. Interestingly, both of these themes are the strongest within their portfolio of magazines. They have also been known for Travel and Property and Football. Their portfolio of music magazines include: Music Tech, Pop Classic, Guitar & Bass and Vintage Rock.

The style of their music magazines are very similar. The colour scheme is white font with the occasional yellow. The entire layout of the magazine is eye-catching, thanks to the expertly chosen mise-en-scene and modern, but professional fonts. This gives off a mature tone but the language that is used appears quite informal, indicating that the target audience may be of young adult age. Anthem Publishing website screen-shot