Jason Jennings Best Selling Author

The Research and Books

The world’s fastest companies Speed of new products and services to market Speed of new products and services to market Number of new products and services to market Number of new products and services to market Success rate of the products and services Success rate of the products and services Financial health of the enterprise Financial health of the enterprise

The world’s most productive companies Revenues per employee (FTE) per year Revenues per employee (FTE) per year Operating income per employee per year Operating income per employee per year Cash flow per employee per year Cash flow per employee per year ROIC and ROS per employee per year ROIC and ROS per employee per year

The world’s best performing companies Studied 22,000 publicly traded companies Studied 22,000 publicly traded companies Studied the nation’s 50,000 largest firms Studied the nation’s 50,000 largest firms Found only 120 who’d grown revenues 10% more every year for ten years Found only 120 who’d grown revenues 10% more every year for ten years Identified fewer than 20 who’d also grown profits by 10% or more every year for 10 years Identified fewer than 20 who’d also grown profits by 10% or more every year for 10 years

What I was told by your leadership - Implications of Reputation How Intangibles Can Drive Performance and Build Strategic Advantage

What I was told by you - Speed has changed everything. How can we act faster? Speed has changed everything. How can we act faster? What are the CEOs of the companies you’ve written about really like? What are the CEOs of the companies you’ve written about really like? What are the traits of the leadership teams? What are the traits of the leadership teams? Is there a single kind of CEO that is the best? Is there a single kind of CEO that is the best?

What I was told by you - Cultures are crucial. What are the cultures of the companies you write about? Cultures are crucial. What are the cultures of the companies you write about? What’s the role of relationships in today’s business world? What’s the role of relationships in today’s business world? As communication professionals we get no recognition by top management. I feel like I’m used to hype the stock price up. As communication professionals we get no recognition by top management. I feel like I’m used to hype the stock price up. How does one create a great reputation? How does one create a great reputation?

The Implications of Reputation “Reputation is a candle, of wavering and uncertain flame, and easily blown out, but it is the light by which the world looks for and finds merit.” James Russell Lowell

The nation’s best performing companies

5 Secrets of the best performing companies in the US that lead to unparalleled economic performance and reputation

Secret 1 The CEOs and leadership teams of the world’s best performing companies aren’t traditional leaders. They are… Stewards

Stewardship is service over self- interest. It’s abandoning power and dominion over others and working to preserve natural and human resources. It’s nurturing, mentoring and selflessness.

The Traits of Stewards Share not hoard information – Truth Happens Share not hoard information – Truth Happens Are accessible Are accessible Have a work ethic Have a work ethic Authentic Authentic Remove superficial distinctions Remove superficial distinctions Are coaches and mentors Are coaches and mentors Feel called to serve Feel called to serve Possess a long term view Possess a long term view

When companies are led by authentic stewards Great reputations happen!

Secret 2 The CEOs and leadership teams of the world’s best performing companies have a… Cause

Causes are not Mission Statements

Causes are not Vision Statements

Causes are… Big and Bold Big and Bold The leader’s view of the way the world ought to be The leader’s view of the way the world ought to be Inclusive Inclusive Fixes something that’s wrong Fixes something that’s wrong Not a goal Not a goal Gives meaning to people’s life’s Gives meaning to people’s life’s

A Cause Provides purpose Provides purpose Provides passion Provides passion Gives a sense of self esteem Gives a sense of self esteem Builds cultures Builds cultures Provides the ultimate competitive advantage Provides the ultimate competitive advantage

When companies have a noble cause Great reputations happen!

Secret 3 The CEOs and leadership teams of the world’s best performing companies have… Mastered the art of letting go

When leaders master the art of letting go… They’re able to deal with change They’re able to deal with change They’re more focused than everyone else They’re more focused than everyone else

When companies master the art of letting go of the bad and focusing on the good Great reputations happen!

Secret 4 The CEOs and leadership teams of the world’s best performing companies have… Figured out that satisfying clients isn’t enough

The New Rule of Customer Service Completely satisfy the right customer

“Complete satisfaction is the key to generating intense customer loyalty and superior long term financial performance” Earl Sasser,Harvard Business School

67% of customers who leave you are satisfied

When companies truly exist to exceed the expectations of their customers Great reputations happen!

Secret 5 The CEOs and leadership teams of the world’s best performing companies get… Everyone to think and act like owners

Ownership goes beyond owning stock Everyone who works for you knows that creating value counts Everyone who works for you knows that creating value counts Decision rights go to the right people Decision rights go to the right people People are compensated solely on the value they create People are compensated solely on the value they create Constantly evangelizing about the creation of lasting value Constantly evangelizing about the creation of lasting value

When everyone within an organization thinks and acts like an owner responsible for creating true value Great Reputations Happen!

The implications of reputation - The right people want to work there The right people want to work there The right customers want to do business The right customers want to do business The right vendors and suppliers want to be in partnership The right vendors and suppliers want to be in partnership The right investors want to be owners The right investors want to be owners

Thank You