WELCOME TO YOUR NEXT 3 MONTHS HELLO MKT 202 – INTRODUCTION TO MARKETING Sec 28 & 29

WHO AM I? EHFAZ NOWMAN [EhN] MASTERS IN MARKETING University of Manchester, UK Work experience Unifox Digital Media TBWA Grey Advertising BACHERLOR’S IN MARKETING AND INB North South University MKT 202; SEC 28 & 29 and MKT 337; SEC 18 & 19 ST – 8:00 am to 9:30 am and to pm

NOW, WHO ARE YOU? Introduce yourself to the class, but there is a catch! Name Little background Hobbies Favourite movie/ band Where do you want to work or what do you want to do after you graduate?

COURSE INTRODUCTION ‘Introduction to Marketing’ is designed with an intention to build students’ foundation on the basic concepts and practices of marketing. Along with the marketing theories taught in class, the course also introduces students to real-world applications so that students can get a creative perspective of marketing and have an understanding on how to link marketing strategy to financial value. A firm grasp on this course would be crucial to successfully pursue the advanced marketing courses.

COURSE OBJECTIVES At the end of this course, students should have firm understanding on: Theoretical aspects of marketing principles Real-world applications and implementations of marketing methods Manager’s perspective as a decision maker How to work in a group environment How to communicate in a business environment

CLASS TEXT Author: Philip Kotler and Gary Armstrong. Title: Principles of Marketing Edition & Year: 14 th Edition Publisher: Pearson Prentic Hall ISBN: 13:

CLASS FORMAT Lecture slides; PowerPoint Examples! Examples! Examples! Q/A; class participation Journals, articles, handouts Online research Book for reference

ASSESSMENT FORMAT A SSESSMENT S TRATEGY AND G RADING S CHEME Grading tool Points Midterm 120% Midterm 220% Final20% Quizzes (3 out of 4)10% Group Report10% Presentation5% + 10% Attendance 5%

CLASS RULES BE ON TIME! NO MOBILE PHONES** NO LAPTOPS (or any other gadgets) PARTICIPATE!

CONTACT ME - for any query ehfaznsu.weebly.com – for all your resources Office room and hours - TBA

CLASS PARTICIPATION AND PRESENTATION So, in short…